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Office Depot, Inc. Delivers Holiday Fun and Cheer with the Return of One of the Season’s Most Highly Anticipated Mobile Apps, “Elf Yourself”

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Office Depot, Inc. (NASDAQ:ODP) , a leading global provider of office products, services, and solutions formed by the merger of Office Depot and OfficeMax, is thrilled to announce the return of everyone’s favorite holiday mobile app, Elf Yourself(R), where you and your friends can create funny videos dancing as elves. This revamped app is free and was designed to deliver fun and cheer this holiday season.

Elf Yourself(R) has become a worldwide phenomenon since its launch in 2006, generating 417 million web and mobile sessions, and 887 million elves to date. Great for infusing a little holiday fun into any activity, this year’s updated Elf Yourself app features four new customizable dancing elf videos and nine new language options to help spread the cheer and de-stress during the hectic holiday season.

“For many users around the globe, Elf Yourself(R) is an annual holiday tradition on par with trimming the tree or exchanging gifts, and we expect its popularity to continue growing this year,” said Tim Rea, executive vice president and chief marketing officer for Office Depot, Inc. “With the Elf Yourself(R) app, you can turn your selfies into ‘elfies’!”

Renowned hip-hop choreographer, Eden Shabtai, teamed up with Office Depot to develop several new Elf Yourself(R) dance themes for the latest edition of the interactive experience. Shabtai has worked with Chris Brown, PitBull, Lil Wayne, and Ariana Grande among many other chart-topping artists, and has used her extensive dance repertoire to refresh the Elf Yourself(R) app for its eighth year running. This year, Elf Yourself features four entirely new dances titled “Breakin’,” “Jingle Pop,” “House Party” and “Feliz Navidad.”

For the first time ever, the Elf Yourself(R) app will be multilingual. Users are now able to create videos in Spanish, French, Chinese, Korean, German, Japanese, Portuguese, Russian, and Italian. The app already has fans in 215 countries around the world including China, Japan, Russia, Italy, and Korea, with 1.1 million visitors last year in Italy alone. By offering more languages for the app, Office Depot hopes to embrace its global audience.

The Elf Yourself(R) app also allows users to become the star of a personalized video, transforming themselves and their family, friends and colleagues into jolly, dancing elves. Users can simply upload up to five photos from their camera roll or Facebook(R), select a dance theme, and the app will generate a custom Elf Yourself(R) video that they can share via email, Facebook and Twitter(R) as well as embed into websites and blogs.

What’s more, the app can be downloaded and used on-the-go with free mobile applications for Android and OS devices. Users can create a personalized holiday video at no charge through the app, or upgrade for just 99 cents each or five songs for $5.99 for additional video options. Customers can walk into Office Depot and OfficeMax stores and see elves who have been integrated on store displays and signage as well while shopping online in addition to dedicated web pages and the Elf Yourself app to help ring in the holidays.

In the spirit of the holiday season, Office Depot wants to encourage Elf Yourself(R) fans to partake in the joy of sharing and post at #elfyourself. Fans can participate in a fun contest where they can win weekly prizes and be entered to win a grand prize package. After registering for the challenge on the Elf Yourself microsite, points can be earned through a series of weekly activities where participants are asked to spread holiday cheer through social media. These challenges could include making and sharing an Elf Yourself video or simply sending accolades to friends using @mentions.

Click here for broll behind-the-scenes during the making of the Elf Yourself videos

About Office Depot, Inc.

Formed by the merger of Office Depot, Inc. and OfficeMax Incorporated, Office Depot, Inc. is a leading global provider of products, services, and solutions for every workplace – whether your workplace is an office, home, school, or car.

Office Depot, Inc. is a resource and a catalyst to help customers work better. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture, and school essentials.

The company has combined pro forma annual sales of approximately $17 billion, employs more than 60,000 associates, and serves consumers and businesses in 57 countries with more than 2,000 retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company operates under several banner brands including Office Depot, OfficeMax, OfficeMax Grand & Toy, Reliable and Viking. The company’s portfolio of exclusive product brands include TUL, Foray, DiVOGA, Ativa, WorkPRO, Realspace and HighMark.

Office Depot, Inc.’s common stock is listed on the NASDAQ Global Select Market under the symbol ODP. Additional press information can be found at: http://news.officedepot.com.

All trademarks, service marks and trade names of Office Depot, Inc. and OfficeMax Incorporated used herein are trademarks or registered trademarks of Office Depot, Inc. and OfficeMax Incorporated, respectively. Any other product or company names mentioned herein are the trademarks of their respective owners.

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