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Bloomingdale’s Celebrates Chinese New Year

Business Wire
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Bloomingdale’s will be ringing in the Year of the Ram this Chinese New Year with unique merchandise, special events and cultural presentations from Jan.22 – March 2, 2015.

Limited-edition reusable

Limited-edition reusable “Little Ram Bag” inspired by Bloomingdale’s iconic Brown Bag (Photo: Business Wire)

“Bloomingdale’s looks forward to honoring Chinese culture and tradition as we celebrate this special holiday,” says Tony Spring, Bloomingdale’s chairman and CEO. “We invite all loyal shoppers and tourists to join the festivities as we bring the Year of the Ram to life in our stores.”

Shoppers at Bloomingdale’s 59th Street, Century City, Medinah Home Store, North Michigan Avenue, San Francisco Centre, South Coast Plaza, and Tysons Corner can join in on the celebration and test their luck with the Chinese red envelope tradition from Feb. 19 – 22, 2015. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture); a limited-edition Year of the Ram tote bag; special offers at the Bobbi Brown, Clarins, Estee Lauder, and SK-II counters; savings at select Bloomingdale’s dining destinations; and special savings at Maximilian Fur Salon (59th Street, Century City, North Michigan Avenue, South Coast Plaza, Tysons Corner only).

Bloomingdale’s will also be debuting showcases curated by the retailer’s fashion office that are filled with plenty of gift-worthy goods at the following locations: 59th Street, Century City, Medinah Home Store, North Michigan Avenue, San Francisco Centre, South Coast Plaza, and Tysons Corner. The showcases will include pieces such as a limited-edition reusable “Little Ram Bag” inspired by Bloomingdale’s iconic Brown Bag, limited-edition Godiva chocolates in Year of the Ram boxes, Fringe candles, Voluspa candles and a limited-edition Clarisonic MIA3.

Also look for additional merchandise celebrating Chinese culture from Baccarat, Chloe, Fendi, John Hardy, Lalique, Maximilian Fur, MCM, Moncler, Salvatore Ferragamo, SK-II, Tissot, and YSL. Select products can be found on Other visual statements celebrating the Year of the Ram will also be present throughout the store.

Throughout the Chinese New Year celebration, and all year long, exclusive Tourism Programs for international and domestic visitors to Bloomingdale’s locations in New York, Chicago, Miami and San Francisco are available. In these cities, out-of-town visitors can receive a special Bloomingdale’s visitor savings pass and gift with purchase. Additional visitor services include a multi-lingual Visitors Center staff and directories (including but not limited to – German, French, Italian, Japanese, Portuguese, simplified Chinese, Spanish), along with concierge services, hotel package delivery, personal shopper appointments, and more. A Bloomingdale’s welcome guidebook in simplified Chinese is also available at locations in New York, Chicago, Costa Mesa, and San Francisco.

At Bloomingdale’s locations nationwide, there are 193 Chinese-speaking associates (both Mandarin-speaking and Cantonese-speaking), available to make your shopping experience like no other in the world.

Bloomingdale’s locations throughout the country will be celebrating the Year of the Ram with events and cultural animation. Visit for a full line-up of events at your local Bloomingdale’s. Follow @bloomingdales as we celebrate Chinese New Year on our social media channels to see some of our special products and gain access to information and coverage of our events happening across the country.

About Bloomingdale’s

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 34 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit

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