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CORRECTING and REPLACING 7 Out of 10 Women Missing out on Life Due to Hair Problems

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Please replace the release dated Jan. 20, 2015 with the following corrected version due to multiple revisions.

The New Aussie Total Miracle 7N1 Shampoo (Photo: Business Wire)

The New Aussie Total Miracle 7N1 Shampoo (Photo: Business Wire)

The corrected release reads:

7 OUT OF 10 WOMEN MISSING OUT ON LIFE DUE TO HAIR PROBLEMS

Aussie Hair and “Sh*t Girls Say” want women to ditch the drama

Women have complained of bad hair days for decades, and now a new survey shows that hair drama has a big impact on all areas of life, from parenting to social activities to even personal safety. According to an Omnibus survey conducted by Aussie Hair, 69% of women admit to refraining from certain activities – such as rolling down the car window or wearing a helmet – to protect their hair. Through the release of a new video from “Sh*t Girls Say” star Graydon Sheppard, Aussie is encouraging women to #DitchTheDrama and spend less time and energy on their hair and more time living life!

Tress Stress

The Aussie #Hairprobs Survey uncovered insights into how women really feel about their beloved ‘do’s and how this tress stress affects them: they make social sacrifices, run late and sometimes miss out on enjoying fun activities.

  • Women run late an average of one day per week due to hair drama
  • One third of moms (35%) say their hair requires more time than getting their kids ready in the morning
  • 40% of women under 40 cried at least once over their hair in the past six months
  • Seven percent of women admit to avoiding getting intimate altogether to preserve their hair style
  • Women spend 20 minutes per day on their hair, translating to a full work week each year

High Mane-tenance Hair Humor

To bring the drama of these #hairprobs to life and inspire women to kick them to the curb, Aussie is unveiling a new video from Graydon Sheppard, creator and star of the “Sh*t Girls Say” video series, to show the comical scenarios that result from hair drama. Featuring the return of Sheppard after a two year hiatus, the new video, “Sh*t Girls Say About Hair” is designed to spark conversation around how complex hair routines can get in the way of living life to the fullest and inspire women everywhere to #DitchTheDrama and get back to soaking life up.

Hair-Do’s in 2015: #DitchTheDrama with the New Aussie Total Miracle 7N1 Collection

Aussie, building on its commitment to making awesome hair easy to get, is helping #DitchTheDrama by offering the new Total Miracle 7N1 Collection, and tips and tricks to streamline hair care routines. Celebrity stylist Sarah Potempa brings effortless style into reality with the Easy Hair Guide, an exclusive video series with step-by-step how-to tutorials for easily-achieved styles, available now on the Aussie YouTube channel.

“The Easy Hair Guide helps women save serious time and effort and still get great results,” says Potempa. “I love the new Aussie Total Miracle 7N1 Collection because it gives your hair everything it needs to be healthy, shiny and beautiful. I call it the ultimate hair hack.”

  • Aussie Total Miracle 7N1 Shampoo and Conditioner provide seven miraculous benefits to give you beautiful, worry-free hair, including: strength against damage, nourishing moisture, split-end protection, humidity control, silky softness, lasting smoothness and brilliant shine.
  • Aussie Total Miracle 7N1 Dry Shampoo is a miracle clean in a can, instantly refreshing hair in between washes and extending any style. Seven benefits provide a 1st day clean look, a boost of freshness, lightweight fullness, color protection, a refreshed feel, a matte finish and an awesome scent.

Visit www.aussie.com and http://www.youtube.com/user/aussie for “Sh*t Girls Say About Hair,” tips, tricks and product recommendations to #DitchTheDrama and make awesome hair easy.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), Wella(R) and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Aussie #Hairprobs Survey Methodology
The Aussie #Hairprobs Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 U.S. women, between December 22nd, 2014 and January 5th, 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. women ages 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

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