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Old Spice Celebrates New Outdoor-Inspired Fresher Collection with Lumberjack-Themed Promotion

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In celebration of National Flannel Day and Old Spice’s newly introduced, nature-inspired Fresher Collection, Old Spice is launching the “Old Spice Getaway” promotion at Walmart – kicking off today with a lumberjack-themed event in Chicago at the North Avenue Walmart.

The Old Spice Fresher Collection harnesses nature’s power to help guys smell manlier and fresher than the great outdoors. Available now at Walmart, the Fresher Collection introduces three new masculine scents – Timber, Citron and Amber, which join Fiji and Denali from the popular Fresh Collection. Inspired by the freshest ingredients in nature, the Fresher Collection helps guys get that fresh outdoor scent all over their body, from anti-perspirant and deodorant to body wash, body spray and shampoo.

Until March 31, customers who purchase Old Spice Fresher Collection products at Walmart locations nationwide can upload their receipts at for a chance to win tickets to the Lumberjack World Championships in Hayward, Wis. on July 23-25, 2015.

“The skill and style of the lumberjacks and lumberjills from across the nation is contagious,” said Diane McNamer, LumberJack World Championship Executive Director. “We’re delighted that Old Spice and Walmart are carrying the momentum of the Old Spice Fresher Collection launch all the way to the Lumberjack World Championships. With scent names like Timber, we couldn’t think of a better fit.”

In addition to the Getaway prize package, fans also can win lumberjack survival kits and flannel shirts via the Old Spice Getaway. Click here for a full description, rules and regulations.

“Look around. Everything is about wood, beards and enjoying scents that have the power to transport guys to nature,” said Tim Marrin, P&G spokesperson. “The Old Spice Fresher Collection is all about smelling as great as nature is – and this promotion celebrates that and is a fun way for us to reward our fans.”

In addition to the “Old Spice Getaway” promotion, Old Spice also celebrated the launch of Fresher Collection with a new video for fans and lumberjacks alike. Click here to learn more about new Timber, Citron and Amber scents, Old Spice’s odor fighting donuts technology and the brand’s nature scent study.

Old Spice Fresher Collection

Building on the success of the brand’s popular Fresh Collection and delivering what guys want most – fresh, clean scents with names that are easily recognizable – Old Spice recently introduced three new masculine scents inspired by the freshest ingredients in nature, each with descriptive names and scents that guys know and can place, Timber, Amber and Citron. All five Fresher Collection scents are available in anti-perspirant/deodorant, deodorant, body wash and body spray. Timber and Fiji also are available in shampoo and bar soap.

BCD Technology – Old Spice’s Odor Fighting Donuts

The new Fresher Collection lineup of nature-scented anti-perspirant/deodorants feature P&G’s odor fighting donut technology which releases bursts of fresh scent as sweat occurs and also traps any odor that may form. In more scientific terms, the Old Spice BCD technology features a cyclic molecule with a core that is preloaded with fragrance. As a guy sweats, fragrance is pushed out of the core releasing bursts of fresh scent.

About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No. 1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R), Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), Wella(R) and Whisper(R). The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Lumberjack World Championships

The Lumberjack World Championships(R) showcases over 21 unique competitions and world records in events ranging from men’s and women’s logrolling, to chopping and the exciting pole climb. Over 100 plus competitors vie for more than $50,000 in prize money, making this one of the largest purses for lumberjack competition in the world. The Lumberjack World Championships(R) is a leader in the recognition and support of the women’s events in the Lumberjack sports arena. The women’s competitions have proven to be one of the most popular crowd-pleasers with some of the most incredible female athletes competing in a variety of events.

The pure strength and skill of the various chopping and sawing events, the agility and grace as well as the endurance of logrolling and the exhilaration of 90-foot tree climbing makes this an exciting family event each summer for over 12,000 plus spectators. For more information about this exciting event please go their website:

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