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Finish Line Teams with Brand Partners, Influencers for All-Star Weekend Fan Activations

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Athletic retailer The Finish Line, Inc. (NASDAQ:FINL) announced today its lineup of fan activations building on the excitement of the upcoming pro basketball all-star weekend in New York City.

“We’re excited to engage our customers through several digital outreach opportunities before, during and after this week’s professional basketball all-star break,” said Danielle Quatrochi, Finish Line’s vice president, digital. “Whether you’re a weekend warrior who likes to show off your skills or you want to be in the know, hearing from players and celebrities attending the festivities in New York, we have you covered. We continue to add and enhance our digital content that we know our customers crave and expect from us,” she added.

Finish Line collaborated with Under Armour, pro basketball star Stephen Curry and several key influencers within the basketball marketplace to host a contest surrounding the new Curry 1 product launch on February 13. Fans were encouraged to go to work showcasing their best Curry-like moves on the court and then post them online to Vine, Twitter or Instagram using the promotional hashtag #ChefCurry through February 8 for a chance to earn two pairs of Curry 1s – one autographed to display and one for play. Five winners will be selected from all entries and announced the day of the launch.

Additionally, Finish Line and adidas have teamed up to provide fans with an exclusive look inside this coming weekend’s all-star festivities, to include real-time video posts from the players lounge. Fans can keep tabs on the all-star experience via the Finish Line blog with firsthand content all weekend featuring players and celebrities popping by the suite. The blog will also feature content generated by notable social influencers @mrFOAMERSIMPSON, @YoAnty1, @atothebed and @Nightwing2303 from the lens of the NYC scene, giving away product and connecting with the crowds. As previously announced, Finish Line’s overall #theFundamentals winner, Tony Mui, will also be in the Big Apple for basketball’s biggest weekend of the year and will serve up some posts about his grand prize trip.

At the peak of its weekend activations – and just in time for Michael Jordan’s birthday – Finish Line will launch a new Brand Jordan online page serving as the destination for Jordan tastemakers. The retailer will join forces with key Jordan athletes to showcase their signature styles and share tips on how to rock the latest Jordan product on These athletes will also discuss their favorite looks handpicked from Finish Line’s #JordanFridays customer content. To keep things fresh, Finish Line’s Brand Jordan page will also celebrate a different iconic story each month through its featured product.

About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,040 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at and Mobile shopping is available at Follow Finish Line on Twitter at and “like” Finish Line on Facebook at Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.

Finish Line also operates the Running Specialty Group. This includes 68 specialty running stores in 15 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado and Raleigh Running Outfitters banners. More information is available at or

Forward-Looking Statements
This news release includes statements that are or may be considered “forward-looking” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as “believe,” “expect,” “future,” “anticipate,” “intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,” “outlook,” “potential,” “optimistic,” “confidence,” “continue,” “evolve,” “expand,” “growth” or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company’s reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company’s stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company’s capital allocation strategy); cybersecurity risks, including breach of customer data; and the other risks detailed in the company’s Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

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