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FitStar and Gaiam Team Up to Offer the Ultimate Fitness Workout Bundles

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FitStar, a leading digital health and fitness company behind the popular personalized workout apps – FitStar Personal Trainer and FitStar Yoga, and Gaiam, a top producer and marketer of lifestyle media and fitness accessories under the SPRI(R) and Gaiam brand, have partnered to create the ultimate total-body workout experience. This collaboration offers high-quality Fit Kits with workout gear perfectly suited to complement the hit iOS apps, FitStar Personal Trainer and FitStar Yoga.

Along with a 1-year Premium subscription to critically-acclaimed FitStar Personal Trainer, the FitStar Personal Trainer Fit Kit includes a SPRI exercise mat, offering 1/2″ of cushion for optimal support, and a SPRI Pull-up Bar that attaches easily on top of most door frames for $69.99. The FitStar Yoga Fit Kit features a 1-year Premium subscription to FitStar Yoga as well as a Gaiam high performance yoga mat for joint support, a Gaiam block to ensure stability, and a Gaiam strap that deepens stretches and improves flexibility for just $59.99. Bundles are also available without the FitStar Premium subscription for a reduced price of $49.99 for FitStar Personal Trainer and $39.99 for FitStar Yoga.

“We’re delighted to partner with Gaiam, who is a recognized leader in the fitness equipment category,” said Mike Maser, CEO, FitStar. “Since we first debuted FitStar Personal Trainer, we’ve received a tremendous response from our users for guidance on quality equipment to further enhance their workouts. With the recent launch of FitStar Yoga, it was a natural step for us to offer gear that perfectly complements the FitStar experience for our millions of users around the world.”

“We are proud to team up with FitStar, a company who has forged a strong path in the personalized fitness mobile market,” said Cyd Crouse, Gaiam COO. “This partnership gives us the opportunity to reach a highly engaged group of fitness and yoga enthusiasts and help them in their pursuit of a fit, healthy and active lifestyle.”

To access these Fit Kits, visit the FitStar Store at: http://store.fitstar.com/. After selecting a purchase, users will receive an email with a code, as well as instructions for redemption of 1-year access to FitStar Premium. The FitStar Store will also feature additional items in the future.

FitStar Personal Trainer features personalized workouts led by football legend Tony Gonzalez, and Tara Stiles is your in-app teacher within FitStar Yoga. Both apps offer customized video workouts, as well as targeted Freestyle sessions such as 10-Minute Abs in FitStar Personal Trainer and Before Bedtime in FitStar Yoga. FitStar Personal Trainer and FitStar Yoga are free downloads for the iPhone, iPad and iPod touch. To upgrade and unlock all content, the cost for FitStar Premium is $7.99/month or $39.99/year. FitStar Premium must be purchased separately for each app and provides unlimited personalized workouts, HD video, as well as unlocks all Freestyle sessions. Basic users will have access to a more limited selection of workouts at no cost. For more information, please visit FitStar’s website at: www.fitstar.com.

About FitStar:

FitStar’s mission is to build a digital health and fitness platform to inspire people to live healthier lives. Founded in 2012, the company is backed by several prominent angels and venture investors including Google Ventures, Trinity Ventures and other high profile investors. FitStar has a footprint of over 2.6 million downloads with users in 195 countries to date, across both FitStar Personal Trainer and FitStar Yoga. FitStar is based in San Francisco. To download FitStar Personal Trainer or FitStar Yoga visit: http://fitstar.com/download. For the latest information and on-going updates, please follow FitStar on Facebook and Twitter.

About Gaiam:

Gaiam, Inc. (NASDAQ:GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of approximately 38,000 retail doors, 15,000 store within stores, 5,000 category management locations, and e-commerce, Gaiam is dedicated to providing solutions for healthy living and personal transformation. Gaiam TV is a global digital subscription service with over 6,000 exclusive videos available for streaming. The Company dominates the health and wellness category and owns the largest library of conscious media. For more information about Gaiam, please visit www.gaiam.com or call 1-800-869-3603.

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