Time Inc.’s ‘PEOPLE’ and PEOPLE en ESPANOL Partner for “Natural Beauty/Belleza Natural” Contest
Time Inc.’s PEOPLE, the world’s most popular celebrity weekly, and PEOPLE en Espa~nol, the top-selling Hispanic monthly in the U.S., join together for the first-ever “Most Beautiful” contest collaboration between the two brands. PEOPLE and PEOPLE en Espa~nol invite women ages 18 or older to celebrate their natural beauty by posting a photo that best represents their naturally beautiful self – whether it’s a makeup-free selfie, a shot flaunting their natural hair, or a picture that they feel lets their natural beauty shine through – on social media using the hashtag #PEOPLENaturalBeauty or #BellezaNaturalPEOPLE. Presented by the AVEENO(R) Brand, known for using ingredients sourced from nature to deliver real benefits for healthier, more beautiful skin and hair, the Natural Beauty/Belleza Natural contest is accepting entries via Facebook, Twitter or Instagram from February 13 – March 6 for PEOPLE, and from February 23 – March 15 for PEOPLE en Espa~nol.
PEOPLE’s editorial team will review the photos and will select 20 finalists plus one grand prize winner. The winner will receive a selection of AVEENO(R) products, a professional photo shoot in New York, and will be featured in PEOPLE’s annual “50 Most Beautiful” special double issue (hits newsstands on April 24), on PEOPLE.com and on social platforms. PEOPLE en Espa~nol’s editors will choose one grand prize winner, who will be featured in the “Los 50 Mas Bellos” June issue (hits newsstands on May 3), on PEOPLEenespanol.com and on social platforms.
“For more than 25 years, the ‘World’s Most Beautiful’ franchise has looked for new ways to celebrate and reinvent what it means to be beautiful,” says Karen Kovacs, Publisher, PEOPLE. “Through #PEOPLENaturalBeauty, we are thrilled to extend this franchise to our more than 17 million social media followers, and we couldn’t have a better partner than PEOPLE en Espa~nol” she adds.
“Together, PEOPLE and PEOPLE en Espa~nol offer a powerful platform across print, digital, and social media to inspire everyday women to embrace their natural beauty,” says Monique Manso, publisher, PEOPLE en Espa~nol. “This first-ever joint program will enlighten and engage our passionate community of women with custom content that celebrates their ‘Most Beautiful’ selves,” she adds.
Time Inc.’s PEOPLE revolutionized personality journalism in 1974. Each week, the PEOPLE brand brings more than 69 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.PEOPLE.com.
About PEOPLE en Espa~nol
PEOPLE en Espa~nol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espa~nol reaches an audience of 7 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espa~nol delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. The brand’s social media footprint includes 1.2 million followers on Twitter, over 3.4 million “Likes” on Facebook, and 370,000 followers on Instagram. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PEOPLEenEspanol.com, follow PEOPLE en Espa~nol on Twitter at @PEOPLEenespanol, and on Facebook at facebook.com/PEOPLEenespanol.
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