Coca-Cola Freestyle Invites Music Fans to Mix It up with Lady Antebellum
Coca-Cola Freestyle and Lady Antebellum are joining forces to give fans the chance to own the night at one of the multi-PLATINUM selling trio’s upcoming 2015 concerts. When fans visit participating restaurants with Coca-Cola Freestyle now through March 31, they can choose from three Lady Antebellum mixes for a chance to mix it up backstage with the award-winning country group.
Each time fans pour an exclusive mix using Coca-Cola Freestyle, they can receive a code which will allow them to enter for a chance to win a grand prize trip for two to a Lady Antebellum concert of the winner’s choice during their WHEELS UP 2015 TOUR presented by Quicken Loans. Other prizes include Lady Antebellum 747 Deluxe CDs, autographed pictures and downloads of their latest single, “Freestyle.”
“Coca-Cola Freestyle encourages individuality and customization by offering unprecedented choices,” said Joel Bishop, vice president and general manager, Coca-Cola Freestyle, Coca-Cola North America. “In that spirit, we invited Hillary, Charles and Dave of Lady Antebellum to express their personal style and taste by creating their own beverage mixes for their fans to enjoy.”
Lady Antebellum’s Hillary Scott, Charles Kelley and Dave Haywood each created a personal mix available only with Coca-Cola Freestyle, the beverage dispenser that offers more than 100 drink choices. Charles’ Smooth Rollin’ Mix is a sweet blend of Vanilla Coke and Barq’s, while Dave’s Rock ‘n’ Bold Mix pulls together the refreshing flavors of Sprite Vanilla and Seagram’s Ginger Ale. Hillary’s Southern Cherry Mix plays on the artist’s Tennessee roots and combines two of her favorite beverages, Coke Zero Cherry and Coke Zero Raspberry.
Fans can enter for a chance to win in several ways. When they approach Coca-Cola Freestyle dispensers at one of the 600 plus participating restaurants, they should simply look for the special Lady Antebellum promo button on the home screen to choose from the three mixes. After fans pour their beverage of choice, they just need to text the code that appears onscreen to enter the sweepstakes.
Even if they aren’t near a select Coca-Cola Freestyle dispenser, Lady Antebellum fans all over the U.S. can still join in the fun beginning March 23 through April 30 when they download the free Coca-Cola Freestyle app. App holders with push notifications enabled will receive an offer in the “my offers” section of the app to add all three Lady Antebellum mixes to their favorites. When they visit any Coca-Cola Freestyle, they can use the QR code within the app to pour any of the exclusive mixes. Fans will then receive push notifications within the app with instructions to enter.
For full contest details and rules, as well as the list of participating retailers, please visit www.coca-colafreestyle.com/ladya-customer and https://cocacola.promo.eprize.com/ladya/. To learn more about Coca-Cola Freestyle or to find the nearest Coca-Cola Freestyle, visit www.Coca-Colafreestyle.com or like us on Facebook at www.facebook.com/cocacolafreestyle. You can also find us on Twitter at @ccfreestyle.
In 2009, The Coca-Cola Company transformed how people enjoy fountain beverages with Coca-Cola Freestyle(R) – a game-changing innovation that now offers more than 100 drink choices and last year dispensed approximately 1.8 billion 8 fl.-oz servings. Coca-Cola Freestyle dispenses unique beverages by blending specific recipes of concentrated ingredients with water and sweetener at the point where the beverage is dispensed - delivering great quality and beverage variety through proprietary micro-dose mixing technology. Each unit can dispense more than 100 different combinations such as sparkling beverages, flavored waters, sports drinks, lemonades and teas – including 70+ diet and low-calorie and 90+ caffeine-free beverages. Since 2011, people have been using the Coca-Cola Freestyle mobile app to find their nearest dispenser, get special offers, save favorite drinks, create and share mixes, check in and earn badges, complete challenges and more. To learn more about Coca-Cola Freestyle or find the nearest Coca-Cola Freestyle location visit www.Coca-Colafreestyle.com, like us on Facebook at www.facebook.com/cocacolafreestyle or follow us on Twitter @ccfreestyle.
Seven-time GRAMMY winning group Lady Antebellum recently released their fifth studio album, 747. The 11-song disc has already spawned the PLATINUM certified multi-week chart-topping smash hit “Bartender,” and its new single “Freestyle” is quickly climbing the charts. The new album follows over 11 million albums sold worldwide, nine trips to No. one on the country radio charts, six Platinum singles and “Vocal Group of the Year” honors from both the CMA and ACMs three years in a row. The group delighted both fans and critics on the road with the Dallas Morning News declaring “Lady Antebellum shows off its warranted leap to superstardom,” and they’re gearing up for their headlining WHEELS UP 2015 TOUR kicking off Feb. 28 with a European trek and beginning the North American leg on May 1 in Lubbock, TX. For more information and a full list of appearances visit: www.ladyantebellum.com.
The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.Coca-Colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog Coca-Cola Unbottled at www.Coca-Colablog.com or find us on LinkedIn at www.linkedin.com/company/the-Coca-Cola-company.
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