AOL Announces Strategic Partnership with The Players’ Tribune
AOL Inc. (AOL) today announced it has been selected by The Players’ Tribune, a first-of-its-kind digital media company founded by Derek Jeter, to be the distribution and co-production launch partner. The Players’ Tribune aims to provide unique insight into the daily sports conversation and to publish first-person stories directly from athletes. This partnership further solidifies AOL’s commitment to premium video, creating exclusive original content experiences for consumers.
“We are thrilled to be partnering with The Players’ Tribune,” said Dermot McCormack, President of AOL Videos and AOL Studios, “to bring innovative and engaging content to AOL and The Players’ Tribune. “We look forward to creating one-of-a-kind experiences for the world’s biggest athletes and sporting events for sports fans everywhere.”
“We have taken a very measured approach to our strategic partners that share our vision and are thrilled to align with AOL,” said Jaymee Messler, President of The Players’ Tribune. “We look forward to making engaging and authentic athlete driven content together.”
As part of the partnership, AOL will distribute The Players’ Tribune content on AOL.com and across AOL’s network of 92M monthly unique viewers*; co-produce exclusive content on both platforms; and co-produce sporting events together throughout the year to bring the offline experience to life for fans online.
AOL creates best in class experiences for its consumers, with the most innovative, original and interesting content. In addition to the partnership with The Players’ Tribune, in the coming weeks, AOL will be launching a new daily show airing live that goes beyond the news to offer a unique take on the social, viral world of sports.
AOL (NYSE:AOL) is a media technology company with a mission to simplify the Internet for consumers and creators by unleashing the world’s best builders of culture and code. As the 4th largest online property in the U.S., with approximately 200 million monthly consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL’s opportunity lies in shaping the future of the digitally connected world for decades to come. Follow us on twitter @AOL_Inc.
ABOUT THE PLAYERS’ TRIBUNE
The Players’ Tribune is an innovative digital media platform created and curated by some of the world’s top athletes. The brainchild of baseball legend Derek Jeter and in partnership with Legendary Entertainment, The Players’ Tribune brings fans closer to the games they love with fresh content, produced daily, from the unique perspective of the pros. The Players’ Tribune pairs athletes with seasoned editors who, together, create narratives of the highest quality across all mediums, from text to audio to video. Visit The Players’ Tribune www.theplayerstribune.com.
*Comscore Video Metrix (Content only), Dec 2014
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