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Prudential Group Insurance names Allison Landers Vice President, Digital and Customer Experience

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Allison Paine Landers has been appointed vice president, Digital and Customer Experience for Prudential Group Insurance, a business of Prudential Financial, Inc., (NYSE:PRU) . In her newly created role, Landers will be responsible for expanding digital and other capabilities aimed at improving the customer experience.

“I’m delighted to welcome Allison to our team,” said Michelle Crecca, senior vice president of Strategy and Chief Marketing Officer for Prudential Group Insurance. “As we increasingly examine ways to stand out from our competition, we realize the digital experience and overall customer experience are crucial components in today’s marketplace. It is important for us to stay current, nimble and proactive in this arena and Allison’s expertise will help us to do just that,” Crecca said.

Landers will lead the design and execution of a digital and customer experience strategy for Prudential Group Insurance and will also partner with corporate centers across the enterprise to implement a common digital experience.

Prior to joining Prudential, Landers most recently served as the head of online and tablet banking at TD Bank where she led a program that enrolled three million U.S. retail and small business customers onto a single digital platform. Previously, Landers served in a similar capacity for KeyBank in Cleveland, Ohio. Throughout her career, Landers has moved in tandem with digital’s expanding footprint, gaining significant experience in digital marketing with a track record of proven success at leveraging technology to improve the customer experience.

Landers earned a BA in Journalism from Indiana University and an MBA in marketing from Marymount University. Landers reports to Crecca and is based in Roseland, N.J.

Prudential Group Insurance manufactures and distributes a full range of group life, long-term and short-term disability and corporate and trust-owned life insurance in the U.S. to institutional customers primarily for use in connection with employee and membership benefit plans. The business also sells critical illness, accident, accidental death and dismemberment and other ancillary coverages and provides plan administrative services in connection with its insurance coverages. Group Insurance coverages strive to facilitate protection from risks that are difficult to predict, thus fostering overall financial wellness for employees and their families.

Prudential Financial, Inc. (NYSE:PRU) a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit

Group coverages issued by The Prudential Insurance Company of America, 751 Broad Street, Newark, NJ 07102.

(c) 2015 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.


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