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Rocket Fuel Appoints Jennifer Trzepacz as Senior Vice President of Human Resources

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Rocket Fuel (NASDAQ:FUEL) , a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced Jennifer Trzepacz has joined the company as Senior Vice President of Human Resources. Jennifer joins Rocket Fuel with more than 20 years of experience implementing human resources strategies for leading brands including Salesforce, LivingSocial, Electronic Arts, Yahoo! and CNET. Jennifer will report directly to Rocket Fuel CEO, George John.

“As Rocket Fuel scales into an increasingly global, multi-faceted organization, we will rely on Jennifer’s strategic and operational expertise to scale teams with maximum efficiency and urgency,” said George John, Rocket Fuel Chairman and CEO. “Jennifer’s data- and results-driven approach to keeping people happy and engaged really resonated with us, and we’re very happy she is joining Rocket Fuel to help us manage the company as a senior member of our executive staff.”

“I’m thrilled to join Rocket Fuel at a pivotal time when it is poised for its next growth phase,” said Jennifer Trzepacz, Rocket Fuel Senior Vice President, Human Resources. “I look forward to guiding the organization toward optimal business outcomes with a strong focus on measurement, while helping Rocket Fuel employees realize their full potential, supported by the latest management, communications and measurement tools.”

Jennifer brings an extensive background in human resources at several transformative industry-leading companies. She has held senior positions at a number of global organizations, including LivingSocial where she served as Vice President, Human Resources. During her tenure at LivingSocial, Jennifer led a massive global expansion, onboarding more than 4,500 employees within a six-month period. While at Salesforce, she evaluated, selected and implemented various talent management systems resulting in increased alignment and performance. Jennifer also held senior human resources leadership roles at Lithium Technologies, Yahoo! and Electronic Arts.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns(R) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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