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CitiDirect BESM Ranked #1 Globally in Greenwich Associates’ Online Services Benchmarking Study

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CitiDirect BESM, Citi’s institutional e-banking platform, has again been ranked number one in Greenwich Associates’ Online Services Benchmarking study. This is the ninth consecutive year that Citi has received this distinction in the study, which assesses “Best of Breed” features and functionality in the online and other electronic channels, such as file based, that differentiate treasury and cash management providers globally.

In addition to being ranked the top provider globally, CitiDirect BE received the highest rating in the study in 36 categories including:

  • Portal Features
  • Wire Transfers
  • User Administration/Entitlements
  • Cash Concentration (Sweeps)
  • User Authentication
  • Transaction Search/Item Inquiry
  • Connectivity and File Services
  • Cash Position/Liquidity Management/Forecasting
  • Cross Product Integration
  • Foreign Exchange (Includes Continuous Linked Settlements)
  • ACH/EFT/Non-urgent Payments
  • Trade Services

Conducted by Greenwich Associates, an independent research and consulting firm, the annual study evaluates online banking applications and scores them based on over 45 evaluation factors and 1,500 sub criteria. The study serves as a barometer of market trends and development priorities that can provide a forward-view of next-generation capabilities. Over 25 banks and non-banks are evaluated in the study with the bank group consisting of elite global and regional peers in the Transaction Banking industry.

The Greenwich Associates study evaluated Citi’s institutional online banking solution set, including CitiDirect BE, CitiDirect BESM Mobile, CitiDirect BESM Tablet, CitiConnect(R), FX Pulse and TreasuryVision(R) Liquidity Manager as well as all of their supporting services. Having been enhanced for clients’ ease of doing business, CitiDirect BE differentiated itself against the competition and ranked #1 in Portal Features, User Authentication, Communications within the Platform, and Cross-Product Integration. Additionally, CitiConnect, which is fully integrated with CitiDirect BE, was again recognized for its depth of functionality and extensive set of product features, all focused on enabling deep integration with our clients’ systems and services.

“I am truly pleased that Greenwich Associates has recognized Citi again in a record number of categories. We have been executing against our digital strategy for years, specifically our omni-channel strategy including online, mobile, and tablet. This award is another great recognition of our efforts. Supported further by client feedback, it is evident that the CitiDirect BE solution set is continuing to evolve in line with client demand,” said Hubert JP Jolly, Global Head of Treasury and Trade Solutions’ Channel and Enterprise Services business at Citi.

Mr. Marc Harrison, principal at Greenwich Associates and global program manager for Online Services Benchmarking added, “Corporate treasury professionals need agile and flexible banking solutions and excellent customer experience to successfully transact and correctly analyze financial data. The leading-edge capabilities of Citi’s online and mobile capabilities, as well as direct integration solutions, truly help corporates continuously achieve their cash management goals and objectives.”

Citi Treasury and Trade Solutions (TTS) enables our clients’ success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry’s largest proprietary network with banking licenses in over 100 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry’s most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.

About Citi:

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

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