Amira Nature Foods Ltd Announces Two New Partnerships to Expand Amira Branded Sales in the United States
Amira Nature Foods Ltd (NYSE:ANFI) , a leading global provider of packaged Indian specialty rice, today announced new partnerships with CROSSMARK and United Natural Foods, Inc. (“UNFI”) to expand the Amira brand’s presence in the United States.
Amira has appointed CROSSMARK as its national broker to represent the Amira brand in the United States. CROSSMARK’s expertise spans a wide range of sales channels, including grocery, mass merchandise, and club, amongst others. CROSSMARK will deliver customized sales services, analytic capabilities, and broad national market coverage in the United States.
“We selected CROSSMARK for their extensive retail customer relationships and deep understanding of grocery and mass merchandiser channels across the U.S.,” said Karan A Chanana, Amira Nature Foods Ltd Chairman. “Amira’s vision is to strategically build the Amira brand on a national basis, and we believe the CROSSMARK partnership will help execute on this vision of connecting the wide range of Amira products with the American consumer.”
Amira also announced that it entered into an agreement with UNFI to distribute the Amira brand across the United States. UNFI is a leading independent national distributor of natural, organic and specialty foods in the U.S. Amira is set to launch three new Amira Organic products this spring.
“We are excited to introduce our innovative, premium Amira Organic product range to UNFI’s large retail customer base,” said Mr. Chanana. “UNFI services more than 40,000 locations making this partnership a huge growth opportunity to provide our authentic pure Indian Basmati rice to discerning U.S. consumers.”
About Amira Nature Foods Ltd
Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice and other products, with sales in over 60 countries today. The Company primarily sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.”
For more information, please visit Amira.net
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