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The New York Times Magazine Unveils Print, Digital Redesign Featuring New Columns and Bold, Clean Layout

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The New York Times Magazine will introduce its redesign in print on Sunday, Feb. 22, with digital content from the premiere issue available at NYTimes.com/Magazine. The new version of the magazine will launch with a special issue devoted to international stories. “The Global Issue” will feature new content and a new look under the direction of editor Jake Silverstein and design director Gail Bichler.

Silverstein and Bichler have spent the past four months working intensively on this redesign. Former GQ art director Anton Loukhnevets was brought in to work on page layouts; typographer Henrik Kubel drew a new suite of fonts for the magazine; and designer Matthew Carter redrew the magazine’s logo. The redesigned magazine will be published on heavier paper stock in print and feature a number of new weekly features, writers and columns. The magazine’s digital presence has been redesigned, too with a new emphasis on photography and design in its online feature stories and a marked increase in the magazine’s output of daily web stories.

Some of the new weekly features include:

First Words. The opening essay will feature a rotating group of columnists writing about language as cultural critics. Writers who will be featured on this page include Virginia Heffernan, Amanda Hess, Michael Pollan, Claudia Rankine and Colson Whitehead.

Search Results. This page, which is written by Jenna Wortham, is an annotated guide to things of interest on the Internet. Jenna will be diving into online culture to report on trends, styles, new forms of expression and content-making. It will run twice a month. Jenna will also be writing frequently online.

Sunday Funny. A comic strip that alternates with Search Results. The British cartoonist Tom Gauld will be appearing in this slot.

The Ons. Four columnists will be rotating every month writing critical essays on four different topics: photography, money, clothing and nature.

On Photography: The critically acclaimed essayist and novelist Teju Cole will consider how images work in modern life, analyzing with sophistication and flair the many ways that photos and videos are used to convey meaning.

On Money: Adam Davidson, the co-founder of the hit NPR show Planet Money, will analyze the role money plays in modern life, offering his unique perspective on the global economy, personal finance, the stock market and many other facets of financial life.

On Clothing: The critic Troy Patterson will offer observational reports on the way that clothing of all types is used to convey identity in modern life.

On Nature: British naturalist Helen Macdonald will analyze the relationship between man and nature in 2015. Macdonald is the author of H Is for Hawk, which won the 2014 Costa Prize in the U.K. and is forthcoming next month in the U.S.

Poem. Every week Natasha Trethewey, the U.S. Poet Laureate from 2012 to 2014 and a 2008 Pulitzer Prize winner for poetry for her book Native Guard, will select and introduce a poem from new or forthcoming books.

Letter of Recommendation. Each week a different writer will appear in this column to heartily endorse something-anything-that he or she is passionate about. The inaugural column features Sam Anderson recommending the Fleetwood Mac album Tusk.

Lives. For many years Lives anchored the back page of the magazine and took the form of a short written memoir. With the relaunch it moves off the back page and shifts from a primarily written page to a primarily as-told-to page. It will be more international in flavor and cover a much wider array of characters.

Puzzles. Three new puzzles will debut with the relaunch, increasing the overall number of puzzles in the magazine and giving more readers a chance to take part in the joy of solving.

The New York Times Magazine also unveiled major design changes to its website, NYTimes.com/Magazine, to optimize its award-winning journalism and premium advertising on desktop, smartphone and tablet browsers. Highlights include:

  • Responsive designs optimized for desktops and tablets
  • Richer integration of photography, video and interactive story elements
  • Improved expression of brand through font and typography
  • Full bleed banner advertisements

As part of the relaunch, The New York Times Magazine franchise is introducing a regular series of events in New York City that celebrate some of best stories and subjects from the magazine, as well as events across the country to commemorate several of the magazine’s special issues, including Design and Technology, Culture and Great Performers.

The redesign has attracted robust advertising including 40 new advertisers to The Times Magazine. The newly redesigned issue is the largest print issue of the magazine ever, with 220 total pages of which 121 are advertising pages. Advertisers are now able to sponsor entire digital issues of the magazine on NYTimes.com.

Readers can follow The New York Times Magazine @NYTMag on Twitter. Images are available for download at NYTCo.com.

About The New York Times

The New York Times is one of the world’s most influential news organizations with numerous news bureaus around the New York region, the nation and the globe. The Times is known for accuracy, depth and authority and produces award-winning journalism, breaking news coverage and opinion and commentary along with deep databases of content and rich multimedia presentations. The Times has won 114 Pulitzer Prizes and Citations, far more than any other news organization. Follow The Times on Twitter at @NYTimes.

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