Eros International Announces Content Partnership with Sony Television
Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry announced today that its on-demand entertainment portal, ErosNow, has added popular shows from Sony Entertainment Television (“SET”), one of India’s leading Hindi general entertainment television channels and SAB TV, a family comedy channel, to its catalog. The content will be available to ErosNow subscribers at no additional subscription costs.
The partnership with Sony will allow ErosNow to showcase SET and SAB TV’s premier television content of top rated Indian serials and soap operas. Most of the shows are currently on-air; therefore, archived content will be made available on the platform as well. Popular shows like CID, Taarak Mehat Ka Ooltah Chasmah, and Balveer will be made available to subscribers, making ErosNow a one stop destination for viewing quality Indian content online.
Ms. Rishika Lulla Singh, CEO, ErosNow said, “We are very excited to have partnered with one of India’s leading entertainment players, Sony, for providing premium television content on the ErosNow platform. This strengthens our library with prime television programming from Sony and SAB TV and helps deliver our subscribers with a wide range of soaps, serials and reality shows. With this addition, ErosNow offers extensive content from four leading entertainment channels and we are confident this content will be enjoyed worldwide.”
Mr. Uday Sodhi, EVP & Head, Digital Business – Multi Screen Media, a subsidiary of Sony Pictures Television said, “We’re always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it’s important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit.”
About Eros International Plc
Eros International Plc (NYSE:EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library.
Eros Now, the company’s on-demand entertainment portal accessible via internet-enabled devices, was launched in 2012 and now has available a selection of hundreds of movies and thousands of music videos. Eros Now will continue to expand its content to include the company’s full film library, as well as further third party content. For further information please visit: www.erosnow.com
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and its own digital platforms Sony LIV & LIV Sports. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC,Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country – the TV Today Network channels – Headlines Today, AajTak and Tez and the premium Sports’ channels -Neo Prime & Neo Sports.
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