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Media Alert: Rocket Fuel Offers Marketers a Look “Under the Hood” of Programmatic Advertising

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Rocket Fuel (NASDAQ:FUEL) , a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced the publication of a whitepaper entitled, “What’s Under the Hood of Programmatic?” It is designed to help marketers understand the five-step process for programmatic ad buying and how it can be utilized to increase sales and conversions.

The digital advertising market is rapidly evolving, and programmatic ad buying can seem complex and confusing. Rocket Fuel’s latest whitepaper, authored by Michael Benisch, Director of Artificial Intelligence at Rocket Fuel, aims to demystify the inner workings of programmatic ad buying and arms marketers with important questions to ask when choosing a programmatic partner.

Under the Hood of Programmatic: Inside the Five-Step Process that Rockets an Ad From “For Sale” to “Sold”

Back in the Mad Men days (and up until rather recently), the decisions about which ads a marketer would show consumers might be made over the course of months, or even years. Today, with intelligent programmatic advertising, the decisions about ad placements can be automated and made in milliseconds, billions of times a day, across the world. It’s a strategy that is impossible for a human to execute without the aid of computers-by the time they understood the bid request, it would be too late to submit a bid.

Read the new whitepaper to learn more about the five-step ad buying process and learn:

  • How programmatic can drive sales
  • How to ask the tough questions before choosing a programmatic partner
  • How the decision-making capabilities of an algorithm greatly determine how well a programmatically bought ad performs

Rocket Fuel CTO, Mark Torrance, takes you inside the process that rockets an online ad from “For Sale” to “Sold” in this video

To download the whitepaper and learn more visit

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns(R) platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit or call 1-888-717-8873.

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