Cyc Fitness Announces Incubator Investment from The Hain Celestial Group, Inc.
Cyc Fitness today announced an incubator investment from The Hain Celestial Group, Inc. (NASDAQ:HAIN) , a leading organic and natural products company providing consumers with A Healthier Way of LifeTM. The news comes on the heels of Cyc’s commitment to accelerated US expansion, with firm plans to open 7 brand new studios in 2015, bringing the total to 10. Hain Celestial’s investment coincides with Cyc’s growing national footprint in key markets including Boston, Los Angeles and Las Vegas, among others. Cyc saw the opening of its fourth studio earlier this year in the fitness-focused city of Atlanta, to regional acclaim.
“Hain Celestial’s support is a great affirmation of what we are building at Cyc,” said Stephen Nitkin, Founder and CEO, Cyc Fitness. “Cyc has an active, health conscious and socially engaged community of millennials and there is a natural tie between Cyc’s active lifestyle and Hain Celestial’s healthy lifestyle.”
“Cyc Fitness has the distinction of being Hain Celestial’s inaugural investment in the personal fitness space. We view our investment in Cyc Fitness as another opportunity to connect with active lifestyle consumers and feature selected organic and natural Hain Celestial products for sale at various Cyc Fitness locations,” said Irwin D. Simon, Founder, President and Chief Executive Officer of Hain Celestial.
With an esteemed roster of brands that span numerous natural and healthy living categories, this strategic move pioneers Hain Celestial’s entrance into the booming fitness industry and solidifies its focus on expanding in health and wellness categories with a key target demographic of millennial consumers. Hain Celestial has the opportunity to make additional investments in Cyc Fitness.
Cyc is an indoor cycling method that combines cardio and strength training. Cyc’s unique method, designed by Keoni Hudoba, renowned trainer and fitness expert, offers an exhilarating beat-based 45-minute ride that activates the whole-body, the whole time. By incorporating weights through sectors inspired by more than 20 different sports moves, the Cyc experience takes the boutique indoor cycling studio concept beyond the bike. Cyc combines its signature method with engaging and interactive social platforms, as well as Ride for Change, Cyc’s charitable component, through which Cyc donates a portion of profit for every mile completed to the Challenged Athletes Foundation. Cyc has a devoted fan base in New York City, Atlanta, GA, Austin, TX and Madison, WI; the New York City location, which opened January 2014, was featured in New York Magazine’s 2014 “Best of New York” issue. Get Cyc’d at www.cycfitness.com and follow Cyc on Facebook, Twitter and Instagram at @cycfitness.
About The Hain Celestial Group, Inc
The Hain Celestial Group (NASDAQ:HAIN) , headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings(R), Earth’s Best(R), Ella’s Kitchen(R), Terra(R), Garden of Eatin'(R), Sensible Portions(R), Health Valley(R), Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Casbah(R), Rudi’s Organic Bakery(R), Gluten Free Caf’eTM, Hain Pure Foods(R), Spectrum(R), Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Almond Dream(R), Rice Dream(R), Soy Dream(R), WestSoy(R), The Greek Gods(R), BluePrint(R), FreeBird(R), Plainville Farms(R), Yves Veggie Cuisine(R), Europe’s Best(R), Cully & Sully(R), New Covent Garden Soup Co.(R), Johnson’s Juice Co.(R), Farmhouse Fare(R), Hartley’s(R), Sun-Pat(R), Gale’s(R), Robertson’s(R), Frank Cooper’s(R), Linda McCartney(R), Lima(R), Danival(R), Natumi(R), GG UniqueFiber(R), Tilda(R), JASON(R), Avalon Organics(R), Alba Botanica(R), Live Clean(R) and Queen Helene(R). Hain Celestial has been providing A Healthier Way of LifeTM since 1993. For more information, visit www.hain.com.
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