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Goody’s(R), PediaCare(R) and Little Remedies(R) Launch Interactive Consumer Loyalty Program

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Prestige Brands, Inc., the parent company of Goody’s(R) Powder, PediaCare(R) and Little Remedies(R), has launched an innovative online rewards program for consumers of these healthcare brands. The program will allow customers to earn points towards exciting prizes and discounts on future purchases for simply engaging with these brands that they have come to trust and love.

Consumers can join the brands’ individual rewards programs and will receive points for interacting with content on brand websites, completing a personal profile, spreading the word about the brands’ great products and coupon offers via their social media channels, and by scanning receipts of recent Goody’s(R) Powder, PediaCare(R) and Little Remedies(R) product purchases.

Points can then be redeemed for great prizes ranging from coupons to specialty products. PediaCare(R), the brand 100% dedicated to kids, is offering kid-friendly prizes such as PediaCare(R) branded teddy bears, top-of-the-line children’s thermometers and educational VTech InnoTab 3S children’s tablets. Little Remedies(R) consumers can redeem points for items to help care for their little ones, including the Little Remedies(R) Baby Essentials Kit, a limited edition diaper bag and best-selling children’s books. For Goody’s(R) fans, the brand is offering a Goody’s(R) branded NASCAR diecast car, a cutout standee of Dale Earnhardt Jr. and Richard Petty, autographed by both of the NASCAR legends, and a chance to win tickets to the upcoming NASCAR race in Martinsville, N.C., among other must-have items for any NASCAR(R) enthusiast!

“Connecting with our consumers is our main priority,” said Albert Hwang, vice president of marketing at Prestige Brands. “This rewards program will allow us to interface directly with the people who use and love our products, and is an amazing new way for us to thank them for their loyalty.”

For more information on the Prestige Brands Rewards Programs and for the opportunity to join the program, visit:

PediaCare(R), Little Remedies(R) and Goody’s(R) are all products of Prestige Brands Holdings, Inc. (NYSE-PBH), which markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, and certain international markets.

About Prestige Brands Holdings, Inc.

Prestige Brands markets and distributes brand name over-the-counter healthcare and household products throughout the U.S., Canada, Australia, and in certain international markets. Core brands include Monistat(R) women’s health products, Nix(R) lice treatments, Chloraseptic(R) sore throat treatments, Compound W(R) wart treatments, Clear Eyes(R) eye care products, Little Remedies(R) and PediaCare(R) pediatric over-the-counter products, The Doctor’s(R) NightGuard(R) dental protector, Efferdent(R) denture care products, Luden’s(R) throat drops, Dramamine(R) motion sickness treatments, BC(R) and Goody’s(R) headache remedies, Beano(R) gas prevention, Debrox(R) earwax remover, and in Canada, Gaviscon(R) antacid.

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