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Dooney & Bourke Drives Its Digital Commerce Strategy with Demandware

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Demandware(R), Inc. (NYSE:DWRE) , the industry-leading provider of enterprise cloud commerce solutions, today announced that Dooney & Bourke, a leading American designer of fine accessories, migrated its digital commerce operations from an on-premise solution to Demandware Commerce. The new site – – provides consumers with an enhanced online shopping experience, serving more than 40 countries in North America, Europe and Asia Pacific.

Dooney & Bourke designs fashion accessories for both men and women, including handbags, travel totes, small leather goods, watches and jewelry. The retailer operates more than 25 retail and outlet stores in the U.S. and 150 boutiques internationally. With Demandware, Dooney & Bourke is able to provide a consistent digital shopping experience leveraging Demandware’s responsive web design capabilities.

“Our online presence often serves as the first touchpoint with our brand, so we needed a solution that would enable us to provide a rich and consistent customer shopping experience,” said David Burbine, director of ecommerce, Dooney & Bourke. “Demandware’s flexible and scalable cloud platform supports our growth, enabling us to deliver a sophisticated customer shopping experience and expand our digital commerce operations.”

Dooney & Bourke’s new ecommerce site provides detailed information on each of its product collections, including videos, lifestyle imagery and a shoppable lookbook. In addition, the retailer provides advanced navigation options, allowing customers to shop by style, material, collection or specialty shop. The new site also leverages dynamic search functionalities to help customers quickly and easily find products.

“Retailers need to be agile in today’s retail world in order to effectively meet consumer demands,” said Jeffrey Barnett, COO, Demandware. “With Demandware, Dooney & Bourke has a secure and scalable cloud platform that enables the retailer to innovate the customer shopping experience. Demandware is committed to supporting Dooney & Bourke’s business and its omni-channel growth initiatives.”

The implementation was led by Optaros, a Demandware LINK Solution partner. In addition, the company leveraged several pre-built integrations for Avalara, Bazaarvoice, ChannelAdvisor, Clutch, Gigya, PayPal, Pitney Bowes and Tealium technologies available through the Demandware LINK Marketplace.

About Dooney & Bourke

Dooney & Bourke designs and crafts instant classics with the perfect union of timeless American style, the highest regard for materials and craftsmanship, and a dedication to effortless functionality. The company offers a broad range of fashion accessories for women and men including handbags, men’s bags, women’s and men’s small leather goods, watches, weekend and travel accessories, scarves, jewelry and more. With over 25 retail and outlet stores throughout the United States, and over 150 boutiques internationally, Dooney & Bourke’s iconic designs are always within arm’s reach.

About Demandware

Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit, call +1-888-553-9216 or email

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