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Partner Communications Announces an Amendment to the Brand License Agreement

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Partner Communications Company Ltd. (“Partner” or “the Company”) (NASDAQ:PTNR) (TASE:PTNR), a leading Israeli communications operator, announces that it has entered with Orange Brand Services Limited (“Orange“) into an amendment regarding the Brand Licence Agreement for the use of the Orange brand in Israel (the “BLA“; the “Amendment“). The Amendment is effective as of March 31, 2015.

Under the Amendment, the BLA will terminate after a period of ten years commencing on April 1, 2015, unless extended by agreement between the parties, negotiated in good faith.

The Amendment also addresses royalties payable by Partner to Orange and provides that the royalty rate which was applicable during the past three years (i.e. until March 31, 2015) will be maintained during the next four years (i.e. until March 31, 2019), subject to certain conditions set in the Amendment. Following March 31, 2019, the Amendment provides for the royalty rate to increase. However, the Amendment does not change Partner’s right to terminate the BLA at any time upon six months advanced notice.

For further information, please see the Company’s Annual Report on Form 20-F for the year ended December 31, 2014 “Item 3. Key Information – 3D. Risk Factors – 3D.2 Risks relating to our business operations – 3D.2p – our marketing strategy relies on using the international Orange brand. If our brand license agreement terminates or is revoked, we will lose one of our main competitive strengths” and “Item 4. Information on the Company – 4B. Business Overview – 4B.4 Competitive Strengths and 4B.5 Marketing and Brand” and the Company’s press releases and immediate reports (on Form 6-K) dated April 28, 2011 at: http://maya.tase.co.il/bursa/report.asp?report_cd=639049 or http://www.sec.gov/Archives/edgar/data/1096691/000117891311001206/zk1109795.htm and February 2, 2012 at: http://maya.tase.co.il/bursa/report.asp?report_cd=711913 orhttp://www.sec.gov/Archives/edgar/data/1096691/000117891312000270/zk1210962.htm.

Forward-Looking Statements
This press release includes forward-looking statements, as this term is defined in Section 27A of the US Securities Act of 1933, as amended, Section 21E of the US Securities Exchange Act of 1934, as amended, and the safe-harbor provisions of the US Private Securities Litigation Reform Act of 1995. Words such as “will”, “believe,” “anticipate,” “expect,” “intend,” “strive,” “seek,” “plan,” “could,” “may,” “foresee,” “target,” “objective,” declensions thereof and similar expressions typically convey forward-looking statements, but these words are not the only words that convey these statements. Any statement, other than a statement of historical fact included in this press release regarding our future performance, plans to increase revenues or margins or to sustain or expand the current market share in existing or new markets, plans to reduce expenses and any other statement regarding a future event or potential opportunity, is a forward-looking statement.
We have based these forward-looking statements on our current knowledge and our present beliefs and projections regarding possible future events. These forward-looking statements are subject to risks, uncertainties and assumptions about Partner, about the macro-economic environment, about consumer habits and preferences when using cellular telephones, trends in the Israeli communications industry in general, the impact of current global economic conditions and possible regulatory and legal developments. In light of these risks, uncertainties and conjectures, the forward-looking events mentioned in this press release might not transpire, and actual results may differ materially from the anticipated results. For further information regarding the above-mentioned risks, uncertainties and conjectures and other risks we face, please see “Item 3. Key Information – 3D. Risk Factors,” “Item 4. Information about the Company,” “Item 5. Operating and Financial Review and Prospects,” “Item 8. Financial Information – 8A. Consolidated Financial Statements and Other Financial Information – 8A.1 Legal and Administrative Proceedings” and “Item 11. Quantitative and Qualitative Disclosures about Market Risk” in the Company’s Annual Reports on Form 20-F, and the Company’s other reports on Form 6-K, which were submitted to the United States Securities Exchange Commission. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or for any other reason.

About Partner Communications
Partner Communications Company Ltd. (“Partner”) is a leading Israeli provider of telecommunications services (cellular, fixed-line telephony and internet services) under the orangeTM brand and under the 012 Smile brand. Partner’s ADSs are quoted on the NASDAQ Global Select MarketTM and its shares are traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR).
For more information about Partner:
http://www.orange.co.il/en/Investors-Relations/lobby/.

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