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Tremor Video Hires Director of Supply Quality

Business Wire
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Tremor Video, Inc. (NYSE:TRMR) , an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, today announced David Cooper has joined as Director of Supply Quality. He is based in the New York office as a member of the Inventory Management team which is overseen by Chief Operating Officer Adam Lichstein.

In this role he is responsible for monitoring and improving the quality of inventory across Tremor Video’s marketplace. In addition to monitoring traffic quality, Cooper will also be responsible for building relationships with third-party brand safety partners. Tremor Video has long been focused on building a premium video marketplace, providing its clients with the highest quality environments, the most effective placements and complete transparency around what’s working and why.

“Traffic quality and the ad viewing experience are serious concerns for our advertising and publishing partners, and we’re proud to bring David to the team to ensure that their needs are met,” said Lichstein. “His experience analyzing inventory and ensuring the integrity of online media will be a great asset to our team.”

Cooper joins Tremor Video from Collective where he served as Manager of Quality and Yield and was responsible for monitoring Collective’s network of supply sources and served as an inventory analyst. Prior to Collective, Cooper held roles in analytics at Major League Gaming and Legion Enterprises.

He holds a Bachelor’s of Science in Business Administration from Babson College.

About Tremor Video

Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.

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