Media Alert: New Report by Rocket Fuel and Leading Digital Strategist Dr. Augustine Fou Offers Marketers Solutions to Improve Inventory Quality
Rocket Fuel (NASDAQ:FUEL) , a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced the publication of a report entitled, “Inventory Quality 101.” Rocket Fuel, in partnership with Dr. Augustine Fou, an industry-leading anti-fraud thought leader and digital strategist, conducted custom bot traffic research to create a report designed to help marketers understand how to recognize digital ad fraud and actionable steps to improve overall inventory quality.
Great strides to combat ad fraud can be made when each party in the supply chain follows through on industry guidelines and puts best practices in place. So much has already been said in the digital ad fraud conversation, but there still remains a great deal of confusion about what it actually is. This report discusses various types of ad fraud so the industry can fight it and better manage their digital inventory quality.
Key insights include:
- How to identify ad fraud, and its three main categories
- What tactics, other than technology, marketers can take to help prevent ad fraud
- From the supply side to the demand side, the primary methods being used currently to improve overall inventory quality
For more information and to download the full report, please visit http://info.rocketfuel.com/Inventory_Quality_Report.html.
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That Learns(R) platform to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete digital marketing hub for the world’s most innovative, always-on marketers. The hub includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
About Dr. Augustine Fou
Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search, and social media marketing with over 18 years of hands-on experience. He teaches digital marketing to executives through NYU’s School of Continuing and Professional Studies, as well as the Rutgers University’s Center for Management Development. Dr. Fou is an invited speaker on the topics of digital advertising and marketing; he moderates panels at industry conferences on search, social media, and mobile marketing topics. His clients are in the consumer packaged goods, food and beverage, credit card, fashion and retail, and healthcare and pharmaceutical industries. He started his career as an Advanced Professional Degree hire at McKinsey & Company. Dr. Fou completed his PhD at MIT in Materials Science and Chemical Engineering at the age of 23.
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