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Kyocera Rally Feature Phone Launches Nationwide at T-Mobile; Offers Affordable, Easy-to-Use Functionality

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Kyocera Communications Inc. today unveiled the new Kyocera Rally, a smarter feature phone designed for people seeking affordable functionality. With its easy-to-use interface, reliable technology and enhanced communication features, Kyocera Rally fills an underserved need for T-Mobile customers who stick to the basics, like talking, texting and snapping pictures. It will be available on T-Mobile’s Data StrongTM network, covering more than 57 million customers, for $29.99 (plus tax).

Rally features a sleek, ergonomic design with a traditional keypad and large separated keys to make calling, texting and navigating apps an easy task. It also utilizes voice-recognition technology and accessibility features, including voice guide/text-to-speech capability that allows readout functionality for menus, text messaging, notifications, and much more. A 3.5mm headset jack enables hands-free operation, while messaging via SMS and MMS is as convenient as ever with T9 predictive text entry. And, with a 1.8″ QQVGA color display that also supports high-contrast black and white menus for easy legibility, Rally provides an enhanced viewing experience in this product tier.

“In a world dominated by smartphones, Kyocera Rally offers unique value as ‘the smarter feature phone.’ It is designed specifically for people who don’t want the bells and whistles of a smartphone. And according to our research, there are 73 million of them out there,” said Eric Anderson, senior vice president and general manager of global sales and marketing at Kyocera Communications. “We expect Rally to do very well within this market segment as it provides consumers with a solid, reliable and affordable feature phone.”

With a variety of convenient features, Rally makes communicating simple. It is equipped with a reliable ACCESS NetFront 4.1 browser, Bluetooth 2.1 + EDR compatibility that supports HSP, HFP and OPP Bluetooth profiles, location-based services with AGPS, and a variety of essential tools including address book, calendar, calculator, alarm clock, stopwatch, and more. Rally also supports TTYTTD and has an HAC rating of M3/T3 fixed for the hearing impaired and hearing aid compatibility.

The Rally is built with a BrewTM MP operating system and features a microSDTM memory card slot to offer users up to 32GB more memory. Rally also contains a 760mAh Lithium ion (Li-ion) battery, which provides up to 12 days of standby time, suitable for long days and on-the-go tasks. It is also equipped with ICE (In Case of Emergency) functions.

For more information about the Kyocera Rally, visit www.kyoceramobile.com/rally or see it at a T-Mobile retail store.

ABOUT KYOCERA COMMUNICATIONS INC.

Kyocera Communications Inc. is the headquarters for Kyocera wireless devices in the Americas. Designed with durability, dependability, and long-term value as priorities, Kyocera mobile phones help people feel comfortable with new technology and use it to connect, perform and outsmart life’s challenges. At the heart of Kyocera’s products is a belief that one size doesn’t fit all and that people should do more with phones instead of being confused by them or having to alter their lifestyles to accommodate them. For more information, follow the company at facebook.com/kyoceramobile or twitter.com/kyoceramobile.

Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and integrating them with other technologies, Kyocera has become a leading supplier of mobile phones, solar power generating systems, printers, copiers, electronic components, semiconductor packages, cutting tools and industrial ceramics. During the year ended March 31, 2015, the company’s net sales totaled 1.53 trillion yen (approx. USD12.7 billion). Kyocera appears on the latest listing of the “Top 100 Global Innovators” by Thomson Reuters, and is ranked #531 on Forbes magazine’s 2014 “Global 2000″ listing of the world’s largest publicly traded companies.

(c) 2015 Kyocera. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. microSD is a trademark of SD-3C, LLC in the United States and other countries. All other marks are properties of their respective owners.

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