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AOL Canada Grows Lifestyle Portfolio with New Parenting Site from the Huffington Post Canada

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AOL Canada and The Huffington Post Canada announced today the launch of a new site, The Huffington Post Canada Parents (HuffPost Canada Parents), a parenting site within The Huffington Post Canada, offering an honest perspective on life with children. HuffPost Canada Parents will be the newest addition to AOL’s robust Lifestyle offering in Canada.

“Lifestyle is a core strength of HuffPost Canada’s suite of products, and the new Parents channel is a natural addition to the likes of Style and Living,” said Rashida Jeeva, general manager of HuffPost Canada.

HuffPost Canada Parents offers news, advice, video, blogs, service pieces and a variety of candid opinions on parenting and life with children. Internationally acclaimed parenting expert, author and psychotherapist, Alyson Schafer, is HuffPost Canada Parents’ resident parenting expert. The author of Breaking the Good Mom Myth, Honey, I Wrecked the Kids, and Ain’t Misbehavin’ will provide an authoritative [and sometimes amusing] voice, contributing both a weekly column and weekly video on the site, which will address everything from toddler behavior to teen pregnancy.

The site launch coincides with an overall redesign of The Huffington Post that includes the addition of a mobile web redesign. This will allow for the highly social content from HuffPost Canada Parents to be viewable and shareable on the go across all devices.

“With the ongoing mobile and desktop traffic convergence, we’re focused on providing our readers with a compelling, well-designed mobile experience,” said Jeeva. “We know busy parents are accessing content on the go, HuffPost’s new mobile web redesign means our already highly social content is now viewable and shareable in an even better format.”

In addition to original reporting, advice, news and expert advice, HuffPost Canada Parents will include a bumper video offering, including the AOL original series Apparently set to launch later this year. Announced last week at the AOL Newfronts, Apparently, is one of the first AOL shows produced and created in Canada by AOL Canada’s in-house team, “HuffPost Studios”. It provides a realistic view of the daily lives of families through the lens of a GoPro camera and captures all of life’s exciting moments with kids – dinner, bedtime, chaos and love. Other launch features include: Why Canada’s Foreign Adoption Rates Have Dropped Drastically, 10 Fun Star Wars Crafts For Your Little Jedi, Kids Who Won Mother’s Day and Awkward family photos.

As part of the announcement, AOL Canada’s parenting site Parentdish and its content will be rolled into the new HuffPost Canada Parents brand, where it will continue to provide a realistic view to parents and leverage the highly social DNA of the HuffPost platform. It joins the likes of The Huffington Post Canada’s Living and Style verticals within AOL Canada’s lifestyle portfolio. The Huffington Post Global reaches over 9.6 million unique visitors in Canada, with AOL Lifestyle sitting at the number 2 position based on unique visitors and viewers in the ad-focus Lifestyles category in Canada*.

Follow HuffPost Canada Parents on Facebook, Twitter and Pinterest for relevant content and trending stories.

Source: comScore, Inc., Media Metrix Multi-Platform, Canada, March 2015; comScore, Inc., Media Metrix Multi-Platform, Canada, Lifestyle category – AdFocus, March 2015

About AOL Canada

AOL (NYSE:AOL) is a media technology company with a mission to simplify the internet for consumers and creators by unleashing the world’s best builders of culture and code. With over 16 million monthly consumers of its premium brands, AOL is at the centre of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms*. Recognized as the 2nd Best Workplace in Canada by Great Places to Work, AOL’s opportunity lies in shaping the future of the digitally connected world for decades to come. Follow us on twitter @aolca

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