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Yahoo Mobile Developer Suite Now Provides Analytics for Apple Watch

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Today, Yahoo (NASDAQ:YHOO) announced that the Yahoo Mobile Developer Suite now includes analytics for the Apple Watch.

Yahoo is committed to helping developers around the world understand their user behavior across all devices, including the new Apple Watch. Just weeks after the debut of the Apple Watch, Flurry Analytics has made it possible for developers to better understand how users interact with their apps on the smallest screen.

Like Flurry Analytics always has, Yahoo is making analytics for the Apple Watch available to developers for free. With the latest Flurry iOS SDK and a few minutes of implementation time, developers will be able to track new users, active users and the actions of their Watch users with custom events. They will also be able to understand how usage balances out between the Apple Watch app and its parent app on the user’s smartphone.

“With this new opportunity in wearables, many developers are experimenting with strategies for building successful Apple Watch apps,” said Brad Jones, Director, Product Management at Flurry from Yahoo. “The Watch is shifting the way the industry thinks about app creation. Analytics are an important part of this journey. This is uncharted territory for developers and advertisers alike, and understanding user behavior is crucial for success.”

Apps will be reimagined, more intuitive and simplified for the Apple Watch. Flurry from Yahoo is proud to continue to help developers improve their apps on this new platform. Watch analytics are now available for free within Flurry Analytics.

About Yahoo

Yahoo is a guide focused on making users’ daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).

Yahoo is the trademark and/or registered trademark of Yahoo! Inc.

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