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Magento and Razorfish in Greater China Team Up to Accelerate Ecommerce Opportunities for Retailers in Asia Pacific

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Magento, an eBay Enterprise company, today announced the company has partnered with Razorfish in Greater China to serve as a gateway for retailer growth in the booming Asia-Pacific market.

Online shopping in China is growing faster than anyone originally expected. Forrester’s latest online retail forecast for China projects that the nation’s online market (B2C and C2C) will pass $670 billion by 2018.

Digital Dopamine, Razorfish’s 2015 Global Digital Marketing Report, shows that ecommerce is an undeniable powerhouse in Greater China. The vast majority of Chinese consumers would prefer to do all their shopping online. Consumer preference to shop online in China is almost double that of US counterparts. The study shows 82% of Chinese shoppers wish they could make all their purchases online, compared to just 49% of those in the US.

As part of the new partnership, Magento will provide Razorfish in Greater China with market development tools and resources to build Magento Enterprise Edition storefronts for retailers seeking to swiftly capture consumer sales and capitalize on the massive market opportunity.

“Magento Enterprise Edition offers retailers and brands the scalability and flexibility required to take advantage of this unique and thriving ecommerce market,” said Craig Hayman, president, eBay Enterprise. “Our partnership with Razorfish in Greater China demonstrates our ongoing commitment to partners who can support innovation and commerce growth for retailers worldwide.”

“Social commerce has fast become the backbone of brand building in Greater China. China is now leading the world in social commerce, ours is a region being used as a test market for leading global brands creating cutting edge social commerce solutions,” said Alex Misseri, SVP APAC, Head of Retail & Commerce, Razorfish. “Magento’s open architecture, flexibility and modular approach to customization offers the differentiated consumer experiences that brands look for when setting up commerce operations in Greater China.”

Magento boasts the largest open commerce ecosystem of more than 4,300 Magento certified professionals and 260 proven Solution Partners worldwide. Powering more than 240,000 sites globally, it remains the most popular platform on the market according to a 2015 global commerce share report by Hivemind. eBay Enterprise, including Magento, was also recognized as the leading ecommerce platform for the 2015 Internet Retailer Top 500.

About Razorfish

Motivated and inspired by what’s next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit, like us on Facebook or follow us on Twitter, Weibo and Instagram.
Razorfish. Here for tomorrow.TM

About eBay Enterprise

eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at and

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