Company News »

Macy’s Welcomes Back “American Icons” This Summer

Business Wire
Share on StockTwits
Published on

Macy’s (NYSE:M) announces the return of “American Icons,” launching next week in celebration of the American landscape and the people, places and things that make this country great. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them, as well as fashions from celebrated designers and icons, in-store events and a special program in support of America’s veterans.

Macy's has lined up an all-star cast of brands for this year's American Icons campaign, including I.

Macy’s has lined up an all-star cast of brands for this year’s American Icons campaign, including I.N.C. International Concepts’s 30th anniversary celebration featuring Heidi Klum and Gabriel Aubry (Photo: Business Wire)

“American Icons is a meaningful program that offers Macy’s a chance to connect with our customers in celebration of our great country,” said Martine Reardon, Macy’s chief marketing officer. “With #AmericanSelfie, they can show us why they love America while supporting Got Your 6, a nonprofit organization that serves to empower veterans and strengthen communities. We are also rolling out the latest fashion from the country’s most beloved brands and hosting fun summertime events to make this year’s tribute to America more special than ever.”


From May 13 to July 4, Macy’s is inviting customers to use #AmericanSelfie to share their favorite “selfie” photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about this country. In support of America’s military veterans, with each use of #AmericanSelfie, Macy’s will donate $1, up to $250,000, to Got Your 6, a nonprofit organization dedicated to helping our returning service members make America stronger. Plus, #AmericanSelfie will be part of Macy’s 4th of July Fireworks show, the nation’s largest Independence Day display telecast nationally on NBC.

Star-Studded Fashion

Macy’s has lined up an all-star cast of brands to offer shoppers the most covetable clothing and accessories – just in time for the warm weather season. Macy’s customers will be treated to collections by Calvin Klein, I.N.C. International Concepts, Thal’ia Sodi, Ryan Seacrest and the lovable characters from PEANUTS(R), among others, for the hottest trends in fashion all summer long. This year’s talent and brands will be featured in the new print, digital and in-store American Icons advertising campaign, as well as a 112-page direct mail book of curated merchandise, also available at

Set against the ultra-modern backdrop of the new Whitney Museum of American Art in New York City, iconic brand Calvin Klein continues its tradition of cutting-edge, minimal designs. Featuring sleek silhouettes and a black-and-white color palette, the range is crisp and contemporary. Spring’s athletic vibe manifests in a dynamic way with moto-jackets and slide sandals, allowing for both fit and function.

I.N.C. International Concepts celebrates 30 years of fashion-forward designs, and has tapped world-renowned models Heidi Klum and Gabriel Aubry to lead the festivities. For women, the collection boasts eclecticism, featuring prints, colors, and details like fringe that give off a worldly vibe. For men, lightweight blazers, printed wovens and fitted jeans comprise a collection that emanates relaxed sophistication.

With a landmark Art Deco hotel in the heart of South Beach as a backdrop, the Thal’ia Sodi collection for American Icons exudes energy and excitement. Just in time for hot summer nights, Thal’ia Sodi offers customers a bold, vibrant collection of clothing, jewelry and footwear that is simply head-turning. Figure-flattering and feminine, the collection’s dresses and separates make women feel confident and beautiful. The use of bright colors and vivid prints reflects the vivacity of Thal’ia, and the use of gold throughout the statement footwear and jewelry highlight the glamour and opulence of the range.

Ryan Seacrest has proven to be a media powerhouse in broadcast and radio, all while impeccably dressed. Through his eponymous line, Seacrest brings the same polish and sophistication to men throughout the country. The Ryan Seacrest Distinction collection for American Icons features tailored suits, sport coats, trousers and shirting that are bold and clean. Ties, cufflinks and pocket squares provide the perfect finishing touches, creating undeniably stylish looks perfect for any occasion.

This year, Charlie Brown, Snoopy and the rest of the PEANUTS gang will celebrate 65 years of iconic moments including a new feature film from 20th Century Fox, and the 50th anniversary of the television classic, “A Charlie Brown Christmas.” Macy’s will honor these American Icons with an exclusive, new collection of tees available this May. With screen-printed shirts featuring America’s most beloved characters, everyone can show support of the PEANUTS crew this summer.

In addition, marketing imagery for the American Icons campaign was photographed at stunning locations including O’ahu, Atlanta, Austin, Havana, and San Francisco’s Chinatown.

Summertime Festivities at Macy’s

Throughout the summer, Macy’s shoppers will be treated to in-store events celebrating local communities. The Macy’s Great American Grilling Guru competition is back, and this year’s top grill master will be crowned on Saturday, June 6 in Nashville, TN. The winner will enjoy bragging rights and a prize of $10,000, along with a trip to New York City to experience Macy’s 4th of July Fireworks show in person next summer. However, the foodie fun doesn’t end there. Chefs, including members of Macy’s Culinary Council, will be giving demonstrations in various stores across the country, preparing all-American favorites and providing inspiration for summer grilling and parties.

In June, Camp Macy’s is bringing the great outdoors, indoors! Kids of all ages will be able to enjoy games, arts-and-crafts and delicious treats in stores throughout the country.

Give Back. Get Back. – Got Your 6

Macy’s loves to give back, and this year is continuing its partnership with Got Your 6 to help empower military veterans and families to make America stronger. In addition to the contribution made through the #AmericanSelfie initiative, Macy’s will host “Got Your 6 Saturday” on May 16, when customers can give $3 at any register and receive a savings pass, with 100 percent of the purchase price donated to Got Your 6. With this pass, shoppers will receive a 25 percent discount all day on purchases, exclusions and restrictions apply. Beyond “Got Your 6 Saturday,” Macy’s shoppers can still support America’s veterans from May 17 through May 25 by giving $3 for a 15 percent/20 percent discount savings pass to drive additional donations to Got Your 6 and its nonprofit partners.

Customers can explore Macy’s American Icons campaign – to purchase product, check out events and learn more about Got Your 6 – by visiting

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks(R) and the Macy’s Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

Share on StockTwits