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Tremor Video Releases ‘The Audience Effect of Content Everywhere’

Business Wire
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Tremor Video, Inc. (NYSE:TRMR) , an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, today released the findings of a recent research study that discovered the major differences between consumers who rely heavily on TV viewing and those who rely on connected devices to provide their video content. The findings were presented at the IAB NewFronts Insights Luncheon.

The study was a comprehensive analysis of attitudinal data that was completed in April 2015. The study was conducted with Frank N. Magid Associates using a nationally representative survey of 1,000 adults, 18-54 years old who watch video on any device at least once a month.

About Tremor Video

Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.

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