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ReachLocal Named a Finalist in 2015 American Business AwardsSM

Business Wire
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ReachLocal Inc. (NASDAQ:RLOC) , a leader in powering online marketing for local businesses, announced today that it was named a finalist in The 2015 American Business Awards. Its ReachEdge solution is being recognized in the “New Product or Service of the Year – Lead Generation Solution” category and will ultimately be a Gold, Silver or Bronze Stevie(R) Award winner in the program. The new product awards will be presented at The American Business Awards event in San Francisco on Friday, September 11.

More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for The American Business Awards consideration. Nominations spanned a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and Human Resources Department of the Year, among others.

By blending both technology and service, ReachLocal’s ReachEdge provides local business owners with the right balance of marketing science and art, without taking their attention away from the various responsibilities that exist when running a business. ReachEdge allows business owners to be as hands-off or hands-on as they want, and gives them the freedom to review their real-time reporting dashboard at any time. ReachEdge is available in nine countries – the U.S., Canada, the U.K., the Netherlands, Brazil, Australia, New Zealand, Germany and Austria.

“ReachEdge reporting shows exactly how many leads a business is getting from each of its marketing sources — both online and offline — along with the number of new customers it’s gained and its estimated revenue, so that business owners can calculate ROI,” said Kris Barton, ReachLocal’s Chief Product Officer. “Additionally, business owners receive insights to help them improve ROI down the road, like the exact days and times people are contacting them and how effectively their team is responding to leads and converting them into new customers.”

The American Business Awards finalists were chosen by scores of business professionals nationwide during first-round judging in April and May. Members of several specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place later this month.

ReachEdge also recently won the Local Search Association’s second annual Ad to Action Award, in the category of attribution and analytics, for its ability to best drive consumer actions (calls, clicks, store visits, etc.) for local businesses. The judging panel of notable experts, analysts, media and practitioners from across the local industry evaluated and selected finalists and winners within 10 categories. Winners were announced at LSA’s 2015 Annual Conference in Los Angeles, Calif., April 20-22, 2015.

Details about The American Business Awards and the list of finalists in all categories are available at www.StevieAwards.com/ABA.

About the Stevie Awards

Stevie Awards are conferred in six programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards programs receive more than 10,000 nominations from organizations in more than 60 nations each year. Learn more about the Stevie Awards at www.StevieAwards.com.

About ReachLocal

ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.

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