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Glu Launches TV and YouTube Campaign for Kim Kardashian: Hollywood

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Glu Mobile Inc. (NASDAQ:GLUU) , a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the launch of a new television commercial in support of the game Kim Kardashian: Hollywood, starring Mrs. Kardashian West. Scheduled to air in major U.S. metropolitan markets, the commercial targets the game’s core demographics through broadcast networks with synergistic viewership.

“I am delighted to announce Glu’s first ever television commercial which will bring our Kim Kardashian: Hollywood title to new broadcast audiences,” said Niccolo de Masi, Glu Chairman and CEO. “This is an important milestone in our aspiration to deliver unmissable entertainment anywhere.”

The company has also launched an online campaign through Maker Studios, a global leader in short-form video content for tech-savvy audiences. The weeklong campaign pits a roster of top YouTube talent, who partnered with Maker, against one another in a competition to achieve the highest status in Kim Kardashian: Hollywood. The campaign kicked-off on May 8th and features digital stars Strawburry17, LDShadowLady, Farahdhukai, JessicaHarlow, SuperMaryFace, Jouelzy and others. Throughout the contest, these YouTubers will be posting videos related to the Kim Kardashian: Hollywood game to their combined audience of more than 46 million YouTube and Twitter followers*. Videos from the competition can be viewed at http://bit.ly/1ckahRY.

* There is some fan overlap among these YouTubers and social channels

About Kim Kardashian: Hollywood

Rise from the ranks of clothing store fashion consultant to basking in the spotlight at the hottest events with Kim Kardashian West herself. Players experience the drama and excitement of earning Hollywood notoriety by completing projects and tasks that lead to new career opportunities. Join Kim Kardashian West on a red carpet adventure to create your own fame and fortune! http://smarturl.it/getkkh

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.

BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and the ‘g’ character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

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