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Cherokee Global Brands Announces the Extension of its License Agreement for its CHEROKEE(R) Brand in Japan

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Cherokee Global Brands (NASDAQ:CHKE) , a global marketer of style-focused lifestyle brands, announced today that it has extended its agreement for its namesake CHEROKEE(R) brand with Nishimatsuya Chain Co., Ltd. The multi-year extension covers a wide range of lifestyle categories for babies and children, including clothing, footwear, accessories and home products.

Kazuo Fujisaki, Executive Officer (GM, Product Development Division), Nishimatsuya Chain Co., Ltd., said, “The CHEROKEE(R) brand will continue to enhance our offerings and help provide us with a clear point of difference in the marketplace. Cherokee Global Brands is a first-class organization; their on-going support and collaboration is invaluable. We value this partnership and believe there is much growth ahead.”

Howard Siegel, Cherokee Global Brands’ President & COO, commented, “Nishimatsuya is the premier specialty children’s retailer throughout Japan. We are honored to continue to partner with them and build upon our success that we have generated over the last five years. The CHEROKEE(R) brand is licensed in over 50 countries around the world and this extension with Nishimatsuya further validates not only our brand but our 360-degree service model as well. We look forward to our continued accomplishments together.”

About Cherokee Global Brands

Cherokee Global Brands is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including CHEROKEE(R), Carole Little(R), Tony Hawk(R) Signature Apparel and Hawk Brands(R), Liz Lange(R) and Sideout(R), in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 50 countries and 7,000 retail doors plus online business around the world, including: Target Stores (U.S.), Kohl’s (U.S.), Sears Canada (Canada), Argos & Sports Direct (UK and Ireland), RT-Mart (People’s Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

About Nishimatsuya

Founded in 1956, Nishimatsuya is the premier specialty chain selling baby and children’s products in over 874 locations throughout Japan. The company’s focus is concentrated on both free-standing and open-mall shopping centers, building dominant groups of stores that each serve a defined territory; thus, making Nishimatsuya dominant in every part of the country.

Statements included within this news release may contain forward-looking statements for purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words “anticipates,” “believes,” “expects,” “may,” “should,” and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands, the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee, Liz Lange, Completely Me, Sideout and Carole Little branded products, the Company’s dependence on Target for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. A further list and description of these risks, uncertainties and other matters can be found in the Company’s Annual Report on Form 10-K for Fiscal Year 2015, and in its periodic reports on Forms 10-Q and 8-K. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

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