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Popeyes(R) Celebrates its Legendary Buttermilk Biscuits with FREE Biscuit Offer for National Biscuit Day

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More than 40 years ago, Popeyes(R) Louisiana Kitchen founder, Al Copeland, introduced the Popeyes Buttermilk Biscuit, a superior take on a southern classic. Today, the now legendary Buttermilk Biscuit inspires devout admiration expressed in every forum available from in-restaurant comments to social media posts. This week, Popeyes will honor that tradition, celebrating National Biscuit Day as only Popeyes can.

Guests will receive a FREE biscuit with purchase on National Biscuit Day, May 14th!

“Our mouth-watering Buttermilk Biscuits are as famous as our fried chicken,” said Hector A. Mu~noz, Chief Marketing Officer – US, Popeyes. “With National Biscuit Day on the horizon, we thought this was the perfect opportunity to celebrate one of the tastes that has inspired fan loyalty for generations. We invite our guests to come in and celebrate National FREE Biscuit Day with us!”

In recognition of National Biscuit Day, Popeyes will launch biscuit-themed eCards that can be shared and posted across Facebook, Twitter, Instagram and Pinterest. Popeyes guests already talk nonstop about Popeyes Buttermilk Biscuits on social media, and these eCards will give biscuit lovers another way to celebrate their love for this Popeyes classic.

eCards will feature original content that showcases the love our customers feel for Popeyes Buttermilk Biscuits, such as:

My Love of Biscuits is Only Surpassed by My Love of Free Biscuits

That’s really just the beginning because National Biscuit Month is coming up in September. Between now and September, Popeyes will celebrate 100 Days of Biscuits with new eCard releases for posting and sharing as well as a giveaway of 15 Biscuit-themed items per week. Recipients will be chosen via Facebook and Twitter.

Shareable eCards and other information on National FREE Biscuit Day and Popeyes 100 Days of Biscuits will be available on Popeyes.com/biscuits.

About Popeyes(R) Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of December 28, 2014, Popeyes had 2,379 operating restaurants in the United States, three territories, and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

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