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Ixia Expands Channel Xcelerate Partner Program to Increase Partners’ Strategic Value to Customers

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Ixia (Nasdaq: XXIA), a leading provider of application performance and security resilience solutions, announces the expansion of its Channel XcelerateTM Partner Program to enable resellers and distributors to deliver end-to-end solutions to customers worldwide. Having achieved strong market momentum since Xcelerate’s formal launch in April 2014, the program includes more than 500 resellers worldwide and now promotes selling, up-selling and cross-selling across Ixia’s broad solutions portfolio. In addition, the program provides new enablement tools and has begun to offer specialization ratings to help partners brand and differentiate their offerings based on proven expertise.

“The fact that Ixia is expanding its presence in the channel and continuing to invest in partner enablement represents a very timely opportunity to strengthen customer relationships and to deliver complete solutions,” says Bob Olwig, vice president of business strategy and innovation at World Wide Technology. “Ixia’s innovation helps WWT provide support for solution development when providing testing services and proofs of concept within our Advanced Technology Center.”

The Channel Xcelerate Program’s specialization ratings will recognize and equip partners to promote their individual expertise in five critical areas: application performance, security, virtualization, support and sales to government agencies. For a sales partner to qualify for a specialization area, the partner must demonstrate that at least 15 percent of its revenues are derived from that specialization area, that it has dedicated sales and technical teams in place and that at least two of its employees have completed Ixia’s required training.

“Ixia as a company is at the cross-section of several fast-changing technology markets where enterprises are relying heavily on VARs to help make the best decisions,” says Ray Mota, CEO & principal analyst, ACG Research. “Ixia partners are in a great position to become highly valued strategic partners that can offer holistic solutions for challenges like virtualization and security, backed by a global support infrastructure and proven expertise.”

Since the Xcelerate Partner Program’s launch, Ixia has continued to build out its Channel Sales and Marketing organization and infrastructure with teams now in place in the Americas, EMEA, and Asia-Pacific regions. With today’s announcement the program also includes:

  • A user friendly partner portal
  • Virtual enablement tools
  • Additional online training resources that facilitate the cross-selling of physical and virtual solutions for network optimization, security and visibility

“Enterprises, service providers and government agencies are investing in technologies to improve application performance and secure valuable data,” says Lori Cornmesser, vice president, Global Channel Sales, Ixia. “Our Channel Xcelerate program offers a unique lifecycle approach and the enhancements we’re making represent an opportunity for our partners to bring new solutions and value to customers during the design, deployment and operation of their networks.”

For more information about the Channel Xcelerate Partner Program, please visit

About Ixia

Ixia (NASDAQ:XXIA) provides application performance and security resilience solutions to validate, secure, and optimize businesses’ physical and virtual networks. Enterprises, service providers, network equipment manufacturers, and governments worldwide rely on Ixia’s solutions to deploy new technologies and achieve efficient, secure, ongoing operation of their networks. Ixia’s powerful and versatile solutions, expert global support, and professional services equip organizations to exceed customer expectations and achieve better business outcomes. Learn more at

Safe Harbor under the Private Securities Litigation Reform Act of 1995

Certain statements made in this press release may be deemed to be forward-looking statements, including, without limitation, statements regarding the company’s Channel Xcelerate Partner Program and the opportunities that the Channel Xcelerate Partner Program will provide to the company’s business partners. In some cases, such forward-looking statements can be identified by words such as “may,” “will,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “project,” “predict,” “potential” or the like. Such forward-looking statements reflect our current views with respect to future events and are based on assumptions and are subject to risks and uncertainties. These risks and uncertainties, as well as other factors, may cause our future results, performance or achievements to be materially different from those expressed or implied by such forward-looking statements. Factors that could cause the actual results to differ materially from those expressed or implied in such forward-looking statements include, among others: our success in continuing to develop, expand and implement our Channel Xcelerate Partner Program; the success of our Channel Sales and Marketing organization and infrastructure in connection with the Channel Xcelerate Partner Program; acceptance and utilization of the Channel Xcelerate Partner Program by our business partners; changes in the global economy and in market conditions; competition; consistency of orders from significant customers; our success in leveraging our intellectual property portfolio, expertise and market opportunities; our expectations regarding the transition into Software Defined Networks (SDN), Network Functions Virtualization (NFV) and virtualized networks; our success in developing, producing and introducing new products and to keep pace with the rapid technological changes that characterize our market; our success in developing new sales channels and customers; market acceptance of our products; recent changes in management; and war, terrorism, political unrest, natural disasters, and other circumstances that could, among other consequences, reduce the demand for our products, disrupt our supply chain and/or impact the delivery of our products. The factors that may cause future results to differ materially from our current expectations also include, without limitation, the risks identified in our Annual Report on Form 10-K for the fiscal year ended December 31, 2014 and in our other filings with the Securities and Exchange Commission. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

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Ixia, the Ixia logo, and Channel Xcelerate are trademarks or registered trademarks of Ixia in the U.S. and other countries. All other trademarks used herein are the property of their respective owners. Any use of the word “partner” herein does not imply a partnership relationship between Ixia and the other company.

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