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Media Alert: Credit Union Link Heightens Awareness With Rocket Fuel

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Rocket Fuel (NASDAQ:FUEL) , a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, published a customer success story highlighting the use of Rocket Fuel’s Marketing That Learns(R) in Credit Union Link’s successful digital advertising campaign.

CU Link is a collaborative effort among Michigan credit unions and their trade association, the Michigan Credit Union League, to showcase the power of the credit union network. With a combination of Rocket Fuel for Direct Response and Rocket Fuel for Brand, CU Link was able to drive a 23% increase in prospective membership to Michigan credit unions. Age performance was strongest with Millennials and younger Gen-Xers, fulfilling a key campaign goal to generate interest in joining a credit union with younger consumers. Furthermore, Rocket Fuel was able to leverage analytics expertise through its Big Data platform to reveal that campaign performance was stronger with renters, helping CU Link to identify recent college graduates and younger families as important growth targets. The mobile channel was especially strong for the campaign with a .44% click-through rate-10% above the campaign goal.

Full details on CU Link’s success with Rocket Fuel can be found in the featured success story at http://rocketfuel.com/successtory/detail/drives-great-results-for-cu-link-michigan. To date, Rocket Fuel has profiled the campaign successes of more than 50 satisfied clients in published customer success stories, all of which are available here.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That Learns(R) to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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