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SKECHERS Named a Best Perceived Brand by Mothers in YouGov BrandIndex

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SKECHERS USA, Inc. (NYSE:SKX) today announced that the Company has been named a top ten best perceived brand by mothers according to the consumer perception firm YouGov BrandIndex.*

In a poll conducted over the past three months, YouGov surveyed 20,000 mothers with children under 18-years-old. Brands were ranked using an index score which measures brand health by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to recommend. SKECHERS secured the number eight position on the list and is the only footwear brand included in the top ten index scores for 2015.

Top Index Scores: Women, Children under 18

Rank

Brand Name

Score

1

Band-Aid

58.8

2

Amazon.com

58.4

3

Johnson & Johnson

52.4

4

M&M’s

52.1

5

Clorox

52.0

6

Dawn

49.7

7

Cheerios

49.4

8

Skechers

48.1

9

Black & Decker

47.9

10

Samsung

47.7

In addition, SKECHERS also had the second largest brand perception gain with mothers during the past year.

“At SKECHERS, we strive to create an innovative and diverse product line that appeals to a wide consumer audience-from moms to teens, and from working professionals to toddlers. Knowing that mothers appreciate the quality and value of SKECHERS footwear is a great testament to the Company’s accomplishments this past year,” said SKECHERS president Michael Greenberg. “SKECHERS achieved record-breaking success in 2014 with annual sales of over $2.4 billion and followed it up with our highest quarterly revenues of $768 million in the first quarter. This growth is due to a product line rich with comfortable, on-trend footwear that consumers love. The buying power of moms is indisputable, and we’re excited to continue this trajectory with many new SKECHERS product developments in the pipeline.”

YouGov BrandIndex (www.brandindex.com) is the only daily consumer perception research service of brands, taking more than 4,000 interviews every day from a representative U.S. population sample, and more than 1.5 million interviews per year. Respondents are drawn from an online panel of more than 2 million U.S. adults aged 18+.

SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.

*YouGov BrandIndex, May 6, 2015

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,050 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, its planned opening of new stores, advertising and marketing initiatives, and the expansion plans for the Company’s European Distribution Center. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s quarterly report on Form 10-Q for the three months ended March 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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