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Amira Nature Foods Ltd Appoints National Sales Associates to Represent the Amira All Natural and Organic Product Ranges in the United States

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Amira Nature Foods Ltd (NYSE:ANFI) , a leading global provider of branded packaged Indian specialty rice, announced today that it has reached an agreement with National Sales Associates, a national brokerage company specializing in natural and organic products, to represent the Amira brand in the natural channel across the United States. According to SPINS insights and analytics, sales of natural and organic products are expected to reach more than $100 billion in the US with a growing number of retailers increasing product selection to meet consumer demand.

Amira selected National Sales Associates for their nationwide sales capabilities and expertise in the natural specialty food sector. National Sales Associates has 8 offices across the United States with sales coverage in every state and has more than 160 associates specializing in leading distributors and independent natural chains.

“We are delighted to partner with National Sales Associates who share our passion for natural and organic foods,” said Karan A Chanana, Chairman of Amira Nature Foods Ltd. “National Sales Associates has a respected reputation in the natural specialty food sector, and we are confident their capabilities will help us bring Amira’s high-quality, natural and organic rice to new retailers across the country.”

About Amira Nature Foods Ltd

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice and other products, with sales in over 60 countries today. The Company primarily sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI”.

For more information, please visit www.amira.net.

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