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Heartland Guest Enhances Restaurant Operations and Consumer Dining

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At NRA Show 2015, Heartland Payment Systems (NYSE:HPY), one of the nation’s largest payment processors, today announced the availability of Heartland GuestTM, a new comprehensive app delivering reservation, wait-list management and mobile-ordering services in a single app for U.S.-based restaurants and their customers.

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David Gilbert

David Gilbert

At booth #8007 in the North Hall of McCormick Place in Chicago, the Heartland Guest suite of services and Heartland Guest app are on display and will transform the way in which restaurants operate and interact with their customers and how consumers enhance their dining experiences at quick-service, fast-casual, casual and fine-dining restaurants throughout the U.S.

Key Highlights/Facts

  • The Heartland Guest app is designed especially with the restaurateur in mind and features:
    • Heartland Guest online and mobile reservation service used by restaurants to make it simple for consumers to engage their brands while making it easy for restaurants to handle reservations and maximize sales.
    • Heartland Guest wait-list management service, which improves wait time accuracy, increases a restaurant’s ability to manage consumers’ dining experiences and expectations while maximizing sales during peak periods.
    • Heartland Guest mobile-ordering service, which allows restaurants to grow their businesses and reach a broader group of consumers who are on-the-go and seek alternative dining options.
    • Heartland Guest mobile app, an easy-to-use app available on Apple and Android mobile devices and for use by consumers seeking to better manage their dining needs and access to every restaurant in the U.S.
  • Technology is projected to be the largest area to see rapid innovation in 2015 and beyond, according to the National Restaurant Association (NRA) and their 2015 Restaurant Industry Forecast. For example, more than 25 percent of consumers say the availability of technology options is an important factor when choosing a restaurant, according to the NRA study. Consumers surveyed also said their usage of restaurant technology has increased by 35 percent since two years ago.
  • Heartland Guest is available today for purchase. Restaurants can contact their Heartland relationship manager or the Heartland Guest team at 855.528.6679 or Consumers can download the Heartland Guest app from the Apple App Store for Apple devices or Google Play for Android devices. For more information, go to
  • Heartland offers Heartland Guest price discounts for members of the NRA and attendees of the NRA Show 2015.

Supporting Quotes

  • David Gilbert, president, hospitality group, Heartland
    “Heartland Guest solves the challenge that many restaurateurs face today in America – the ability to meet the needs of a highly mobile, technology-savvy and cost-sensitive consumer, with solutions that are open, backed by reliable providers and, most importantly, affordable. Heartland Guest also gives consumers a powerful tool that is free, easy-to-use and able to connect them instantly with all restaurants in the United States by a simple click of a button from an Internet-enabled device. Heartland Guest is the answer for today’s casual dining, quick-service, fast-casual and fine-dining restaurants.”
  • David Matthews, general counsel, National Restaurant Association
    “I’m excited about the approach of offering our industry a consumer-facing app designed with the restaurateur in mind. Most everything on the market today is with the disrupter as beneficiary. In the case of Heartland Guest, Heartland has combined the consumer tools in a shopping list package with the restaurant as the beneficiary. This certainly is a win for the industry, the consumer and Heartland.”
  • Danielle Gaccione, director of digital products, Caesars Entertainment Corporation
    “With Bacchanal Buffet at Caesars Palace being one of the top dining destinations in Las Vegas, Heartland Guest wait-list management service will allow our diners to join the queue remotely and virtually hold their place for hours, alerting them by text when it’s their turn to enjoy a quality dining experience. We debuted the service in December of 2013 and witnessed an immediate positive impact. The ingenuity of the program is another example of Caesars Entertainment paving the way of technological integration into an innovative and comprehensive resort experience for our customers.”

Editor’s Note: Bacchanal Buffet is Las Vegas’ “Best Buffet” as named by USA Today.

Digital Asset

  • [Photos] David Gilbert, David Matthews

Supporting Resources

Tags/Keywords: Heartland Payment Systems, Heartland, Heartland Guest, Guest, hospitality, restaurant, quick service, fast casual, fine dining, online reservation, wait-list management, mobile-ordering, David Gilbert, David Matthews, National Restaurant Association, Danielle Gaccione, Caesars Entertainment, Caesars Palace, Bacchanal Buffet

About Heartland

Heartland Payment Systems, Inc. (NYSE: HPY), one of the largest payment processors in the United States, delivers credit/debit/prepaid card processing and security technology through Heartland SecureTM and its comprehensive Heartland breach warranty. Heartland also offers point of sale, mobile commerce, e-Commerce, marketing solutions, payroll solutions, and related business solutions and services to more than 300,000 business and educational locations nationwide.

A FORTUNE 1000 company, Heartland is the founding supporter of the Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established the Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere.

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