Hands Up, Shack is Back! Flagship Madison Square Park Shake Shack to Reopen Wednesday, May 20, 2015
(NYSE:SHAK) – Mark your calendar! Shake Shack is proud to announce the celebratory reopening of the original Madison Square Park flagship restaurant on Wednesday, May 20 at 11:00 AM. The new and improved Shake Shack has the exact same look and feel guests around the world have known and loved for 10 years-now carefully rebuilt to last for many years to come.
Just ahead of the Memorial Day weekend, Shake Shack invites fans to celebrate the rebirth with a free, open-to-the-public celebration on opening day in Madison Square Park. In homage to Shake Shack’s fine dining heritage and deep culinary roots, an exclusive burger will be available only at the Madison Square Park Shack in honour of the reopening. The ParkBurger (single, $7.09; double, $9.39) is topped with cave-aged Jasper Hill Farm raw cow’s milk cheese sauce and all-natural Niman Ranch applewood smoked bacon. This is the first time for Shake Shack to marry a burger with cheese from the renowned, Vermont farm and cheesemonger, Jasper Hill.
To toast this special occasion, Shake Shack teamed up with long-time partner Brooklyn Brewery on a special edition collaborative beer called SHACK PHOENIX to celebrate the rebirth of the flagship Shack. The unfiltered lager is brewed with 100% floor-malted Bohemian barley to provide the bready structure needed to hold up a big, crisp bouquet of German Hallertau Perle, Hallertau Mittelfrueh, and Czech Saaz hops. SHACK PHOENIX and the ParkBurger will both be available exclusively at the Madison Square Park Shack.
That’s not all. Shake Shack has buddied up with Boundless Brooklyn to create a 100% recycled chipboard replica of the Madison Square Park Shack, made to-scale from the 2015 architectural renderings of the Shack. The first 100 guests in line will receive a free Boundless Brooklyn commemorative model of the Madison Square Park Shack. The model kits will also be available to purchase on-site for $20. Plus, ChrisRWK will be curating a live artist-designed Madison Square Park Shack model kit demo with artists: Rey “The DR!F!” Rosa and Marthalicia Matarrita (m2), during the Shack reopening fete from 11:00AM – 2:00PM.
At lunchtime, the day will heat up with a special performance by the local brass-and-drum Brooklyn United Marching Band. While long-time Shack partner Bocce’s Bakery will take to the park with their Biscuit Bike handing out free ShackBurgerTM Dog Biscuits for our four-legged friends from 12:00-2:00PM. Woof!
“When Shake Shack renewed our lease with the City of New York, we committed to a complete renovation to restore the original Shack and prepare for the decade to come. After more than seven months of complete renovation, we couldn’t be more excited to reopen and continue to serve as a community gathering place for New Yorkers and visitors alike,” said Shake Shack CEO, Randy Garutti. “We want to thank our team, our guests, our suppliers, and our community: Madison Square Park Conservancy and the New York City Department of Parks & Recreation for all their support. We look forward to the season ahead.”
About Shake Shack
Shake Shack(R) (NYSE:SHAK) is a modern day “roadside” burger stand known for its 100% all-natural, antibiotic-free Angus beef burgers (no hormones added ever), hot dogs, frozen custard, crinkle cut fries, beer and wine (available at select locations), and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its environmentally responsible designs and deep community investment, Shake Shack’s mission is to Stand For Something Good. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in New York, New Jersey, Washington, DC, Maryland, Virginia, Connecticut, Georgia, Texas, Illinois, Nevada, Pennsylvania, Florida, Massachusetts, Virginia, and international locations including in London, Istanbul, Dubai, Moscow, and more.
Source: Shake Shack Inc.
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