Discover is Highest-Rated Credit Card Issuer in Data Website’s First Credit Card Satisfaction Report
Discover ranks highest in customer satisfaction among major credit card issuers, according to the 2015 U.S. Credit Card Satisfaction Report by Credio, a personal finance research engine.*
“Customer experience is fundamental to Discover and the reason why we have such loyal customers,” said Julie Loeger, senior vice president, chief marketing officer, U.S. Cards for Discover. “We are pleased to have our fantastic customer service validated by independent organizations such as Credio.”
The 2015 U.S. Credit Card Satisfaction Report is the first credit card intelligence report published by Credio, a FindTheBest site. The report highlights consumer preferences and behaviors across the main credit card issuers in the U.S. credit card industry and gauges consumer credit card satisfaction based on the following five metrics: consumer services, fees, rewards and benefits, issuer, and overall credit card satisfaction.
Consumers surveyed gave the highest ratings to Discover’s fees, rewards and benefits compared to other issuers. Discover tied for first place for overall card satisfaction and ranked second among major credit card holders for customer service and issuer satisfaction.
The report also examines what motivates consumers to select their primary cards. Forty-eight percent of consumers reported the top reason was benefits and rewards, a category which Discover led in satisfaction ratings. Overall, respondents attributed their card satisfaction to rewards, customer service, low fees, and rates.
“The credit card market is extremely competitive and often overwhelming for consumers,” said Will Evans, Credio’s head of product. “We ran our first annual credit card satisfaction survey to try and get a clearer picture of who the top issuers were when it came to customer satisfaction, and the results were very clear: Discover cardholders are incredibly satisfied with the service they get from Discover, which is a true testament to the company’s strategy and focus on its customers.”
For more information about the Discover, visit www.Discover.com. For the full Credio report, visit http://credit-cards.credio.com/stories/3525/2015-us-credit-card-report.
* USAA received the highest satisfaction ratings across all facets of satisfaction in the survey, but given their membership requirements they were not included as part of the rankings for main credit issuers.
About the Report
Credio’s 2015 U.S. Credit Card Satisfaction Report surveyed more than 6,600 credit card consumers between October 2014 and January 2015. The survey questions focused on consumer credit card preferences and behaviors across the main credit card issuers in the United States.
Discover Financial Services (NYSE:DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.
Credio.com is a data-driven personal finance research engine that aims to improve people’s financial well-being by providing objective online product and service comparisons. The site is powered by FindTheBest, a technology company focused on collecting and visualizing data. More information is available at www.credio.com.
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