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West Elm:


Home furnishings retailer West Elm will open its first Wisconsin store in Milwaukee on Thursday, June 4, 2015 at 10:00 AM. Located in the city’s Historic Third Ward, the 11,000-square-foot store launches with West Elm’s summer product assortment and suite of complimentary design services. Crafted goods from five Wisconsin-based local artists and makers will also be featured as part of West Elm’s LOCAL initiative.

To celebrate the opening, West Elm has partnered with Wisconsin-based artist, Be Timeless, to design an exclusive tote bag, which will be given away to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities include a sweepstakes* that offers local customers a chance to win a $2,000 gift card and an invitation to a pre-opening celebration on June 3rd. A portion of the evening’s proceeds will benefit Center for Resilient Cities, a local nonprofit organization dedicated to sustainable community development — building communities that are good for people and the environment.

For up-to-date information on in-store promotions and events, customers are encouraged to “Like” the North Water Street store on Facebook: and to follow the store on Instagram: @westelmmke.


The grand opening will take place on Thursday, June 4, 2015 at 10:00 AM

Store hours: Monday-Saturday 10:00 AM – 9:00 PM, and Sunday 11:00 AM – 7:00 PM


West Elm Milwaukee is located at 342 N. Water St. Ste. 100, Milwaukee, WI 53202. The store phone number is 414.224.0216.


“We are excited to be opening our first store in Wisconsin. Milwaukee’s cultural energy and creative community align with who we are as a brand,” said West Elm president Jim Brett. “We’re proud to be a member of this flourishing community and support its artisans and makers.”
The Milwaukee LOCAL assortment will include the following makers:

Be Timeless: A whimsical illustrator who screen prints on pillows, totes and other canvas goods

Cassandra Smith: An artist and designer who paints deer antlers in striking modern colors and patterns

Cortney Heimerl: A talented, young textile artist who embroiders colorful flags

Janelle Gramling: A local artist and designer who creates glazed porcelain air plant holders

Toast Ceramics: A Madison-based ceramicist who creates fresh, graphic, flower pots and vases


The design of West Elm Milwaukee complements the historic warehouse setting of Milwaukee’s Arts and Fashion District. There are several unique design details including two elaborate cash wrap installations — one utilizing reclaimed brass door knobs, set on a rectilinear steel frame against reclaimed barn siding and the second incorporating three different types of reclaimed wood.
Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand offers choice in products and services, builds community through connections with customers, collaborators and associates, and focuses on consciousness in everything it does, from handcrafted and local products to supply chain transparency and sustainability.

Headquartered in Brooklyn, NY, West Elm introduced its first catalog in 2002, followed by its first store in 2003. The brand’s complete assortment can be found in 71 retail stores in the United States, Canada, Australia and the UK and around-the-clock at West Elm also offers international shipping to customers around the world and have an unaffiliated franchisee that operates stores in the Middle East. West Elm is part of an active community on Facebook, Pinterest, Twitter and Instagram and a member of the Williams-Sonoma, Inc. portfolio of brands.

*Open only to residents that live within the Milwaukee, WI, area. Official rules of the sweepstakes can be found on the West Elm Milwaukee Sweepstakes page.

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