StubHub Unveils New Personalization, Content and Discovery Features
StubHub, the world’s largest ticket marketplace, today unveiled its updated iOS and Android mobile and tablet apps, featuring new personalization tools and content partnerships to enhance the live-event discovery process for fans. Collectively, these features, combined with a new UI, represent a major move toward StubHub becoming an end-to-end experience for fans who want to plan their free time.
Today’s announcement also underscores the ticket marketplace’s commitment toward becoming a mobile-first experience. New mobile app features, which will be live in the U.S., Canada and the U.K., include:
- A robust personalization algorithm that will recommend customized activities based on your favorites, your location and/or your iTunes library (for iOS). As part of this, users will receive push notifications when their favorite bands/teams are in town or recommendations for similar likes. For iOS, the personalization features also take into account the Apple Watch, to surface notifications based on geofencing.
- Incorporating ESPN content – scores, team stats and stories – about overall team performance. Also, an improved integration with Yelp allows individuals to see nearby restaurants and read reviews. And lastly, the new apps will feature Foursquare so that users can read user-generated content and reviews for venues.
- Improved mobile ticketing, making it easier for you to scan a barcode and gain access to the event, either via your phone or your Apple Watch. Android users meanwhile will have the ability to pay via PayPal/Braintree. iOS users already have capability to pay via Apple Pay.
- Dramatically enhanced UX with more seamless search, navigation tools and overall design.
“In today’s on-demand environment, consumers don’t want to spend a lot of time researching what they’re going to do this weekend. Instead, they expect to receive timely and personalized information without having to search for it, and the new StubHub mobile experience provides just that,” said Parag Vaish, StubHub’s Head of Mobile. “Through our new content partnerships and personalization features, fans will not only be in the know when their favorite teams, bands or shows are in town, they’ll also be able to discover new recommendations based on their preferences.”
The enhanced iOS and Android app are coming on the heels of StubHub’s Apple Watch app announcement. Last fall, meanwhile, StubHub hired its first Editor-In-Chief to allow for expanded content offerings as a way to keep fans more engaged within its platform and help them better determine what games and shows they’d like to attend. The integration with ESPN is a reflection of that, with more to come in the future.
“StubHub and ESPN both serve the needs of sports fans wherever they are,” said John Kosner, ESPN executive vice president, Digital and Print Media. “Our common commitment to fulfill the passion of fans through multiple platforms is what has made ESPN and StubHub work so well together.”
StubHub is the world’s largest ticket marketplace, enabling fans the choice to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events on desktop, tablet or mobile, as well as the ability to discover local live music through its iOS app StubHub Music. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program. The market leader, StubHub is partners with major organizations and brands, including more than 60 teams in MLB, NBA, NHL, MLS and NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North America and Europe, StubHub provides the total end-to-end event going experience that is the way ticket buying should be.
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