Ariane Gut Joins Tremor Video to Lead Insights and Analytics
Tremor Video, Inc. (NYSE:TRMR) , an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, today announced Ariane Gut has joined as Head of Insights and Analytics. In this role, Gut is responsible for driving the company’s research strategy to illustrate the power of video across screens for brand advertising. She is based in New York and reports to Chief Marketing Officer, Melinda McLaughlin.
“There’s never been a more critical need for insights as everything we once knew about advertising changes rapidly,” said McLaughlin. “Ariane’s deep knowledge of the media landscape’s evolution and her experience with digital measurement and advertising research make her a trusted, effective, and strong voice for the company.”
She will leverage Tremor Video’s vast first-party data, commission original research, and develop third-party partnerships to continue the company’s long-standing heritage of providing actionable insight and inspiration as advertisers and publishers navigate this complex industry. Gut will continue her work with all industry organizations, actively participating in industry-wide initiatives and playing a key role in the continued efforts to define standards for video.
Prior to joining Tremor Video, Gut was Vice President of Insights & Analytics at iHeartMedia, Inc. (formerly CCM+E) where she led Digital Analytics measurement and reporting to drive profitability and overall growth of the company. She also held roles at FremantleMedia, a Bertelsmann company, CNN/Turner Broadcasting Inc., and Initiative, an IPG company.
Gut holds a Bachelor’s degree in International Business Law and a Master’s degree in Communication from La Sorbonne University in Paris.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
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