Brick House Tavern + Tap and Operation Homefront Launch Second Annual “Taste Freedom” Campaign
Brick House Tavern + Tap and Operation Homefront announced today they are bringing back their very successful “Taste Freedom” campaign to honor our nation’s military service men and women and their families. Brick House Tavern + Tap prides itself in celebrating Americans who do extraordinary things, specifically the military’s efforts who go above and beyond the call of duty every day. Last year, “Taste Freedom,” the first of its kind campaign in the restaurant industry, generated more than $136,000 for Operation Homefront, the national nonprofit that provides emergency financial and other assistance to the families of service members and wounded warriors. This year, Brick House Tavern + Tap aims to exceed that goal with the help and patriotism of their very generous guests.
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Brick House Tavern + Tap (Photo: Business Wire)
“We are thrilled to partner again with Brick House Tavern + Tap on this exciting ‘Taste Freedom’ campaign. We look to partner with great national organizations like Brick House Tavern + Tap that have excellent customer service at the forefront of their core values, and who keep active and retired military at the forefront of their philanthropic efforts,” said Tim Farrell, Chief Operating Officer, Operation Homefront. “Kicking off this campaign to include the Memorial Day and Independence Day holidays is a wonderful way to salute and say thank you to the military.”
“At Brick House Tavern + Tap, our culinary and beverage craftsmen believe it is important to tie into the communities we serve, and the military and their families are an important part of our communities. It is a great time to honor our military today and everyday. We’re proud to partner with Operation Homefront to help raise funds for military families in need,” said David Catalano, Chief Operating Officer, Ignite Restaurant Group. “Funds raised will be used to support military families in a variety of ways from education, financial, and emergency food assistance, to baby items, home and appliance repair, and much more. We look forward to giving back to our nation’s heroes.”
To ignite the seven-week campaign, Brick House Tavern + Tap has pledged its support to the “Taste Freedom” campaign with a variety of creative programs for its guests, including:
- Memorial Day Military Offer: On Memorial Day, May 25, 2015, all active duty and retired military members and their families will receive 20 percent off food at any Brick House Tavern + Tap locations across the country. The offer may be redeemed by showing a military ID.
- Donations = Free Appetizers and Entrees: From May 21 through July 5, 2015, a $5 donation will earn guests a coupon for a complimentary appetizer of their choice with the purchase of an entree; a $10 donation will earn guests a coupon for a complimentary entree with the purchase of another adult entree of equal or greater value. All coupons are dine-in only and one coupon is allowed per ticket. Coupons are valid from July 6, 2015, through Aug. 2, 2015.
- Award a Mortgage-Free Home – Brick House Tavern + Tap will salute a deserving military family that has been awarded a mortgage-free home by Operation Homefront and Chase on July 7, 2015, to celebrate the culmination of the campaign.
The “Taste Freedom” campaign will run from May 21, 2015, through July 5, 2015. Guests and media can follow Brick House Tavern + Tap and Operation Homefront at http://www.facebook.com/brickhousetavernandtap and https://www.twitter.com/BrickHouseTT.
About Brick House Tavern + Tap
Part of the Ignite Restaurant Group (NASDAQ:IRG) portfolio of restaurants, Brick House Tavern + Tap features a unique menu of handcrafted, all-American classics. Brick House Tavern + Tap also offers an array of specialty cocktails, and more than 80 beers and beer cocktails personalized with each guest experience and made to order. At more than 20 U.S. locations, the elevated, unmatched atmosphere is complete with 30+ HD flat-screen TVs, soft leather recliners that are perfect for game watching, outdoor dining by cozy firepits, and all within a high-energy atmosphere. For more information, go to www.brickhousetavernandtap.com.
About Operation Homefront
A national nonprofit, Operation Homefront leads more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 92 percent of Operation Homefront’s expenditures go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.
Chase is committed to serving the unique needs of America’s military, veterans and their families through employment, housing and education programs. Since 2011, the firm has hired more than 8,800 veterans and provided nearly 800 mortgage-free homes to military families in partnership with Operation Homefront and other non-profit organizations.
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