E*TRADE Takes the Pulse of Today’s Mobile Investors
E*TRADE Financial Corporation (NASDAQ:ETFC) today announced the findings on mobile investing behavior from the most recent wave of StreetWise, E*TRADE’s quarterly tracking study of experienced investors. Results indicate robust mobile investing and trading activity:
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- Mobile investing is essential. 64 percent of all investors, and 81 percent of investors under 44, categorize the ability to invest on the go as “critical.”
- Mobile investing activity has increased. 34 percent of all investors use their smartphones for investing purposes very or somewhat frequently, up 5 percentage points from last quarter and 4 percentage points over the year. 49 percent of all investors use an investing or trading app two to three times per week.
- The future of mobile investing is bright. 51 percent of all investors, and 70 percent of investors under 44, plan to increase the use of their smartphones for investing purposes over the next year.
Similar to last quarter, checking stock quotes remains the most popular investing activity performed on smartphones (42 percent), followed by monitoring a portfolio, and checking on market movement, at 37 percent and 34 percent, respectively.
Following the introduction of the Apple Watch, the study measured interest in using wearables for investing. Although still in their early days, one in three investors (31 percent) want wearables for monitoring portfolios. Investor segments most interested in wearables include: Active traders (51 percent); investors under 44 (49 percent); E*TRADE customers (46 percent); and female investors (39 percent).
“Investors have spoken – mobile is indispensable. Today’s savvy investors want to be on the cutting edge of digital,” said Kunal Vaed, SVP of Digital Transformation and Active Trading Platforms at E*TRADE Financial. “They expect to effortlessly track market movements and manage their portfolios while on the go, from bite-sized information on wearables, to rich immersive content on smartphones and tablets.”
E*TRADE offers pioneering and hassle-free digital platforms backed by human guidance. E*TRADE’s mobile offerings include investing applications for popular devices such as the Apple Watch, iPhone(R), iPad(R), AndroidTM Phone and Tablet, Windows(R) Phone, Kindle Fire Tablet, and Amazon Fire Phone. Investors and traders use E*TRADE Mobile apps to manage their accounts on the go, place stock, option, ETF, and mutual fund trades, as well as access real-time quotes, news, charts, and educational content anywhere.
For useful insight from E*TRADE and third-party investment professionals, follow the company on Twitter, @ETRADE.
About E*TRADE Financial
E*TRADE Financial and its subsidiaries provide financial services, including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services, including stocks, bonds mutual funds, options, and ETFs are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Managed Account Solutions are offered through E*TRADE Capital Management, LLC, an investment adviser registered with the Securities and Exchange Commission. Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries and affiliates. More information is available at www.etrade.com.
ResearchNow, a leading digital data collection provider, powers market research insights. They enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital, and social media technologies. Their team operates in over 20 offices globally and is recognized as the market research industry’s leader in client satisfaction. They foster a socially responsible culture by empowering their employees to give back. To find out more or begin a conversation, visit www.researchnow.com.
About the Survey
This wave of the survey was conducted from March 31 to April 10 of 2015 among an online U.S. sample of 1,002 self-directed active investors who manage at least $10,000 in an online brokerage account. The survey has a margin of error of +/-3.1 percent at the 95 percent confidence level. It was fielded and administered by ResearchNow. The panel is 65 percent male and 35 percent female with an even distribution across online brokerages, geographic regions, and age bands.
E*TRADE Financial, E*TRADE, and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation.
(c) 2015 E*TRADE Financial Corporation. All rights reserved.
E*TRADE Financial Corporation and ResearchNow are separate companies that are not affiliated. E*TRADE Financial Corporation engages ResearchNow to program, field, and tabulate the study.
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