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WEST ELM TO OPEN RETAIL STORE IN GRAND RAPIDS, MICHIGAN

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West Elm:

What:

Home furnishings retailer West Elm will open a new store in Breton Village in Grand Rapids, Michigan on Thursday, June 11, 2015 at 10 a.m. The 10,000 square foot store will open with West Elm’s pre-fall assortment and suite of complimentary design services. Crafted goods from 10 Michigan-based artists and creators including June & December, Type Shy and Reed Wilson Design will be featured as part of West Elm’s LOCAL initiative, which supports more than 200 independent artists and designers across the country.

West Elm has partnered with Michigan-based artist Whimsy & Wild to design an exclusive tote bag to celebrate the opening. The tote will be gifted to the first 300 shoppers with a $50 minimum purchase. Additional store opening activities include a sweepstakes* that offers local customers a chance to win a $2,000 gift and an invitation to a private pre-opening celebration cohosted with Grand Rapid’s Hey Gorgeous Events on June 10 from 6:00 p.m. – 8:00 p.m.

For up-to-date information on in-store promotions and events, customers are encouraged to like the store page on Facebook: https://www.facebook.com/westelmgr and follow the store on Instagram: @westelmgr.

When:

The grand opening will take place on Thursday, June 11, 2015 at 10 a.m. Store hours: Monday-Friday 10 a.m. – 8 p.m., Saturday 10 a.m. – 6 p.m. and Sunday Noon – 5 p.m.

Where:

West Elm Grand Rapids is located at 1958 Breton Rd SE, Grand Rapids, MI 49506. The store phone number is 616.949.0978.

Why:

“Grand Rapids is a city known for its rich history in furniture manufacturing and craftsmanship,” said West Elm president Jim Brett. “West Elm is proud to expand its presence in the state and support the new LOCAL inductees who will join an already impressive list of Michigan-based artists and designers.”

The Grand Rapids LOCAL assortment will include the following 10 makers:

All Things Grow

Reed Wilson Design

Arthur’s Plaid Pants

Revisions Design Studio

Cellar Door Soaps

The Pear Tree Press

June & December

Type Shy

Meant To Be Sent

Whimsy + Wild

About:

The design of West Elm Grand Rapids uses material influences from the city’s history as a lumber resource and furniture-manufacturing hub. Structural features include oak skin planks that create the cash wrap and reclaimed floorboards with a distinct patina from years of exposure.

West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002, and opened its first store in 2003 in DUMBO, the Brooklyn neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 72 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in the Middle East through an unaffiliated franchisee. West Elm is online at westelm.com, is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube, and is a member of the Williams-Sonoma, Inc. portfolio of brands.

*Open only to residents that live within the Grand Rapids, MI area. Official rules of the sweepstakes can be found on the West Elm Grand Rapids Sweepstakes page.

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