KRFT - Kraft Foods Group Inc

KRFT valuation $38.47 billion

Stock Price

65.34
Change: ↓ -0.92 (-1.3885%)
Last Update: 2015-01-30T16:16:22-05:00
Shares Outstanding: 588,823,771
Industry: Consumer Packaged Goods

In 2012, a company formerly known as Kraft Foods Inc. demerged to form two companies called Kraft Foods Group Inc. and Modelez International. The parent company has a history of over 100 years during which its name was changed multiple times. It initially started as the Postum Cereal Company, a name that was later on changed to General Foods. In 1989, Philip Morris Companies got into a merger with General Foods Corporation to form Kraft General Foods, Inc. which was the biggest food company in the United States at that time.

Kraft Foods Group is a food processing company that deals in beverages, cheese, dairy products, snacks, ready to cook and convenient foods. Some of their most established brands include: Jell-O, Capri Sun, Kraft Mayo, Kraft Singles, Philadelphia, Velveeta, etc.

Kraft is also a major sponsor of soccer tournaments; in fact, one tournament named after the company. The Major League Soccer and the Kraft Nabisco Championship are not only sponsored by the company but they are also official partners in these games.

The company has actively made its presence as they also developed an application for iPad known as ‘Big Fork Little Fork’. The app allows user to play games and do other activities while it also provides knowledge about the usage of the company’s products in the most nutritious and healthy manner.

After the demerge, the company was reported to have over 23,000 employees, a number much less than its former associate Modelez which operates with over a 100,000 employees across the globe. 

Stock Price Data

Open: 65.97 Previous Close: 66.26
High: 66.17 Low: 65.09
Bid: 65.30 Ask: 65.34

Bid Size: 2500 Ask Size: 400
Raw Bid Size: 25 Raw Ask Size: 4
Trade Volume: 22941 Share Volume: 3303374
Last Trade Date: 2015-01-30 Last Trade Time: 16:15:00-05:00
Vwap: 65.4668166 EPS: 3.93

Fundamental Data

PE ratio: 17.00 PB ratio: 6.885
Beta: 0.961512

52 Week High: 67.45 52 Week Low: 50.54
52 Week High Vwap: 67.0468 52 Week Low Vwap: 47.778
52 Week High Volume: 10523896 52 Week Low Volume: 937554
52 Week Avg Volume: 2758136

Dividend Data

Dividend: 0.55 Date: 2014-12-23
Amount: 2.20 Yield: 3.32
Frequency: Q Paydate: 2015-01-16
* Quotes delayed 15 minutes

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